The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / E-Commerce
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
CoDriver
Agency: Isobar / Melbourne
Client: General Motors Category: Consumer - Immersive / Trade Shows
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge
Agency: Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Film Merit Award
Agency:
Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16258M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16259M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16260M
Award:
2016 Film Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16261M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16262M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client:
Cartier
Title:
Shape Your Time
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16264M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16265M
Award:
2016 Film Merit Award
Agency:
Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16266M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16073M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Film Merit Award
Agency:
Marketforce / Perth
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Annual ID:
FI16158M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16055M
Award:
2016 Interactive Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16056M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16057M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16030M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16031M
Award:
2016 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16032M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16033M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16034M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16035M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M
Award:
2016 Cross-Platform Merit Award
Agency:
Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16037M
Award:
2016 Interactive Merit Award
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16088M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16089M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16090M
Award:
2016 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16091M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16092M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16093M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16094M
Award:
2016 Responsive Environments Merit Award
Agency:
Isobar / Melbourne
Client:
General Motors
Title:
CoDriver
Category:
Consumer - Immersive / Trade Shows
Annual ID:
RE16014M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16104M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16105M
Award:
2016 Direct Merit Award
Agency:
Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16106M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16107M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Annual ID:
UX16059M
Award:
2016 UX / UI Merit Award
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Annual ID:
UX16060M
Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Annual ID:
DI16087M
Award:
2016 Social Media Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16049M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16050M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16051M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16052M
Award:
2016 Social Media Merit Award
Agency:
Edelman / Los Angeles + AKQA / San Francisco
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16053M
Award:
2016 Social Media Merit Award
Agency:
Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16054M
Award:
2016 Social Media Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16055M
Award:
2016 Social Media Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16056M
Award:
2016 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16057M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16075M
Award:
2016 Cross-Platform Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16076M
