The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Post / Campaign
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Real-Time Response / Activity / Proactive Communications
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health Category: Product Design / Physical Product
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Digital Installations
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Digital Installations
Thermal Discount
Agency: Rethink
Client: Sports Experts Category: Experiential / Digital Installations
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
The Wolf
Agency: Giant Spoon / Los Angeles/New York
Client: HP Category: Online / Long Form - Campaign
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: Lg2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
Footshake
Agency: ALMA DDB. / Miami, FL
Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client: Yamaha Corporation Category: Craft / Photography - Single or Series
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Innovation in Public Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Public Relations
Potatoes On Mars
Agency: Memac Ogilvy / Dubai
Client: International Potato Center Category: Innovation in Public Relations
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi
Client: The Times Of India Category: Experiential / Events & Competitions
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Experiential / Events & Competitions
Award:
2018 Social Media Merit Award
Agency:
22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18030M
Award:
2018 Social Media Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18031M
Award:
2018 Social Media Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18032M
Award:
2018 Social Media Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18033M
Award:
2018 Social Media Merit Award
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18034M
Award:
2018 UX / UI Merit Award
Agency:
Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / Utility
Annual ID:
OS_UX18017M
Award:
2018 UX / UI Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Web / Utility
Annual ID:
OS_UX18018M
Award:
2018 UX / UI Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Web / Utility
Annual ID:
OS_UX18019M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Print & Outdoor / Outdoor / Ambient - Single
Annual ID:
OS_HW18068M
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Film Independent / Los Angeles
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18062M
Award:
2018 Public Relations Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18063M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Annual ID:
OS_HW18036M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18068M
Award:
2018 Interactive Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18069M
Award:
2018 Interactive Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18070M
Award:
2018 Interactive Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Annual ID:
OS_IN18071M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18077M
Award:
2018 Moving Image Craft Merit Award
Agency:
Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18078M
Award:
2018 Moving Image Craft Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
Giant Spoon / Los Angeles/New York
Client:
HP
Title:
The Wolf
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18083M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search On Stories
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18084M
Award:
2018 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client:
Hilton
Title:
Music Happens Here
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18085M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18086M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
Lg2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M
Award:
2018 Design Merit Award
Agency:
ALMA DDB. / Miami, FL
Client:
Angel Bins
Title:
Footshake
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18201M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18202M
Award:
2018 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18203M
Award:
2018 Design Merit Award
Agency:
knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18204M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Annual ID:
OS_PR18074M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Annual ID:
OS_PR18075M
Award:
2018 Public Relations Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Annual ID:
OS_PR18076M
Award:
2018 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
International Potato Center
Title:
Potatoes On Mars
Category:
Innovation in Public Relations
Annual ID:
OS_PR18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Annual ID:
OS_BE18056M
Award:
2018 Branded Entertainment Merit Award
Agency:
FCB West / San Francisco
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18057M
Award:
2018 Branded Entertainment Merit Award
Agency:
HUTSLE LA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Above the Noise
Category:
Online / Short Form - Single
Annual ID:
OS_BE18058M
Award:
2018 Branded Entertainment Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Annual ID:
OS_BE18059M
Award:
2018 Branded Entertainment Merit Award
Agency:
lg2 / Montreal
Client:
Agropur - Natrel
Title:
Intolerance: A Lactose Story
Category:
Online / Short Form - Single
Annual ID:
OS_BE18060M
Award:
2018 Branded Entertainment Merit Award
Agency:
Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client:
HBO
Title:
HBO Like a Mother
Category:
Online / Short Form - Single
Annual ID:
OS_BE18061M
Award:
2018 Branded Entertainment Merit Award
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Annual ID:
OS_BE18062M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Annual ID:
OS_BE18063M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Melbourne / Melbourne
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Annual ID:
OS_BE18064M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Annual ID:
OS_BE18065M
Award:
2018 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Annual ID:
OS_BE18066M
Award:
2018 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
KIND Snacks
Title:
More Than Nice
Category:
Online / Short Form - Single
Annual ID:
OS_BE18067M
Award:
2018 Cross-Platform Merit Award
Agency:
FCBIndia Group / Delhi
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18025M
Award:
2018 Cross-Platform Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18026M
