The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas Category: Craft - Editing / Single
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike Category: Craft - Editing / Single
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F Category: Promotional / Posters - Series
Lite Originals
Agency: Juniper Park\TBWA Communications / Toronto
Client: Miller Coors Category: Promotional / Posters - Series
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Integrated Digital & Physical Product
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London
Client: AUDI Category: Cinema Advertising
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London
Client: Nike Category: Cinema Advertising
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Use of Visuals
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / Community Building
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Social Engagement / Community Building
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Installations
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Use of Technology
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike Category: Feature Length / Non-Fiction / Documentary
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Craft - Cinematography / Single
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Ambient Media / Live Events
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Influencer Marketing / Episodic
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
More Than A Game
Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London
Client: FIFA Category: Gaming
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London
Client: AUDI Category: Television / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Television / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Television / Long Form - Single
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Long Form - Single
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Extended Campaign / Posters & Ambient Media
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Craft - Use of Music / Original Music - Single or Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Cultural Driver
Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client: State Street Global Advisors Category: Experiential / Environmental / Ambient Media - Single
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Gaming
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Gaming
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Promotional / Collateral Items - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral Items - Single or Series
#NuggsforCarter
Agency: Ketchum / Atlanta + VML / Kansas City
Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
Award:
2018 Moving Image Craft Gold Pencil
Agency:
EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Annual ID:
OS_MI18017G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Annual ID:
OS_MI18018G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18018G
Award:
2018 Design Gold Pencil
Agency:
Juniper Park\TBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Originals
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18019G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18049G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18050G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18069G
Award:
2018 Intellectual Property Gold Pencil
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18008G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18020G
Award:
2018 Film Gold Pencil
Agency:
AUDI / London + BBH / London + Rattling Stick / London
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Annual ID:
OS_FI18021G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Cinema Advertising
Annual ID:
OS_FI18022G
Award:
2018 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18018G
Award:
2018 Social Media Gold Pencil
Agency:
AMV BBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18013G
Award:
2018 Social Media Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18014G
Award:
2018 Social Media Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Annual ID:
OS_SM18015G
Award:
2018 Cross-Platform Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Annual ID:
OS_CP18003G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Annual ID:
OS_RE18002G
Award:
2018 Responsive Environments Gold Pencil
Agency:
Nest Labs / Palo Alto
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Annual ID:
OS_RE18003G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18067G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18068G
Award:
2018 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18069G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Dirty Robber / Los Angeles + National Geographic Studios / New York
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18024G
Award:
2018 Mobile Gold Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Annual ID:
OS_MO18007G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18005G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI18022G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18009G
Award:
2018 Direct Marketing Gold Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18010G
Award:
2018 Social Influencer Marketing Gold Pencil
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18011G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18024G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18025G
Award:
2018 Interactive Gold Pencil
Agency:
adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Annual ID:
OS_IN18019G
Award:
2018 Interactive Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_IN18020G
Award:
2018 Film Gold Pencil
Agency:
AUDI / London + BBH / London + Rattling Stick / London
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Annual ID:
OS_FI18008G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Television / Long Form - Single
Annual ID:
OS_FI18009G
Award:
2018 Film Gold Pencil
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Television / Long Form - Single
Annual ID:
OS_FI18010G
Award:
2018 Film Gold Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Annual ID:
OS_FI18011G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18050G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI18040G
Award:
2018 Cultural Driver Gold Pencil
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Annual ID:
OS_CD18001G
Award:
2018 Cultural Driver Gold Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Cultural Driver
Annual ID:
OS_CD18002G
Award:
2018 Design Gold Pencil
Agency:
McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Annual ID:
OS_DE18045G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Annual ID:
OS_BE18029G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Annual ID:
OS_BE18030G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Annual ID:
OS_BE18031G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Design Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18027G
Award:
2018 Design Gold Pencil
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18028G
Award:
2018 Public Relations Gold Pencil
Agency:
Ketchum / Atlanta + VML / Kansas City
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18025G
Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18026G
Award:
2018 UX / UI Gold Pencil
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Mobile / Utility
Annual ID:
OS_UX18005G