The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Best of Integrated
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Best of Branded Entertainment
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Best of Design
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Best of IP & Product Design
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Best of Gaming
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Experiential & Immersive
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Best of Out of Home
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Best of Film & Video
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Best of Brand-Side / In-House
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Best of Creative Use of Data
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Best of Pharma
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW Category: Best of Social Media
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Best of Health & Wellness
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Best of Direct Marketing
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Best of Moving Image Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Radio & Audio
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Best of Public Relations
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Best of Print & Promotional
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Penta Pencil
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: CMO Pencil
See My Skin
Agency: Edelman / New York + Mindshare / New York
Client: Vaseline Category: Fusion Pencil
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Sustainable Development Goals
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Green Pencil
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Craft / Art Direction
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation Category: Editorial / Books
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Editorial / Books
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Craft / Writing
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Non-traditional & Guerrilla Marketing
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Craft / Writing
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Film
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Film
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign