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Category
Public Service - Outdoor / Outdoor - Single
Annual ID
140894A
About the Work
On July 18th, 1994, AMIA (Argentina´s Jewish Community) suffered the largest terrorist attack registered in Argentina. 19 years later, the cause remains unsolved and people are starting to forget the pain that the tragedy caused.
We contacted the survivors and the experts that worked in the case to design a booth that recreates the moment of the explosion in first person. Through out a video, audio and several special effects, people could experience exactly what the survivors and victims went through. For the first time we recreated a live terrorist attack.
In just a week, thousands of people lived the experience, becoming the new victims. Everything was covered by national and international media
On July 18th, 2013, Argentina relived the AMIA bombing, to remember it like the first day.
We contacted the survivors and the experts that worked in the case to design a booth that recreates the moment of the explosion in first person. Through out a video, audio and several special effects, people could experience exactly what the survivors and victims went through. For the first time we recreated a live terrorist attack.
In just a week, thousands of people lived the experience, becoming the new victims. Everything was covered by national and international media
On July 18th, 2013, Argentina relived the AMIA bombing, to remember it like the first day.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Argentina S.A. / Buenos Aires
Art Director
Tomas Duhalde
Daniel Correa
Creative Director
Juan Pablo Carrizo
Patricio Elfi
Designer
Diego Grandi
Executive Creative Director
Maximiliano Maddalena
Javier Mentasti
Writer
Federico Diaz
Lucas Antunes
Agency Producer
Alejandro Travaglini
Valeria Pinto
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