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Category
Brand Identity / Brand Identity - Campaign
Annual ID
141078D
About the Work
Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent.
With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling ‚?? practicing what they preach to their clients.
Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure.
The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure.
Each piece tells its own story to create a memorable experience.
With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling ‚?? practicing what they preach to their clients.
Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure.
The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure.
Each piece tells its own story to create a memorable experience.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Re / sydney
Creative Director
Jason Little
Designer
Alex Creamer
Writer
Alex Creamer
Creative Team
Ryan Atkinson
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