The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Out of Home / Billboards & Transit
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
We will hug again
Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London
Client: Zalando Category: Use of Licensed Music
Base:line
Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client: Apple Category: Use of Licensed Music
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Use of Licensed Music
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Licensed Music
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Use of Licensed Music
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Sustainable Development Goals
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Sustainable Development Goals
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr Category: Sustainable Development Goals
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Sustainable Development Goals
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Sustainable Development Goals
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Sustainable Development Goals
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Casting
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Casting
The Greatest Gift
Agency: Goodby Silverstein & Partners / San Francisco
Client: Xfinity Category: Casting
MAN ENOUGH: SHAVING STEREOTYPES
Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client: Procter & Gamble India / Gillette Category: Casting
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Casting
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client: Colgate-Palmolive Category: Casting
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif Category: Integrated PR Campaign
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago
Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Online-only Video / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online-only Video / Series
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank Category: Online-only Video / Series
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Physical Product & Mobile Integration
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Physical Product & Mobile Integration
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles + National Football League
Client: National Football League Category: Use of Technology
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Craft / Use of Technology
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Craft / Use of Technology
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client: Pornhub Category: Digital & Online / Banners & Pop-ups
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Digital & Online / Banners & Pop-ups
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client: AB InBev / Bud Light Category: Full Length Video / Single or Series / Episodic
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Production Design / Single or Series
The Flow
Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client: Gojek Category: Production Design / Single or Series
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Production Design / Single or Series
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Current Event Response
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Current Event Response
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Current Event Response
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Current Event Response
Award:
2021 Direct Marketing Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_057M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London
Client:
Zalando
Title:
We will hug again
Category:
Use of Licensed Music
Annual ID:
OS_MS21_026M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client:
Apple
Title:
Base:line
Category:
Use of Licensed Music
Annual ID:
OS_MS21_027M
Award:
2021 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Annual ID:
OS_MS21_028M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Annual ID:
OS_MS21_029M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Use of Licensed Music
Annual ID:
OS_MS21_030M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_004M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_005M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_006M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_007M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_008M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_009M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_011M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Casting
Annual ID:
OS_MI21_099M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Casting
Annual ID:
OS_MI21_100M
Award:
2021 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Xfinity
Title:
The Greatest Gift
Category:
Casting
Annual ID:
OS_MI21_101M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client:
Procter & Gamble India / Gillette
Title:
MAN ENOUGH: SHAVING STEREOTYPES
Category:
Casting
Annual ID:
OS_MI21_102M
Award:
2021 Moving Image Craft Merit Award
Agency:
Grey / New York
Client:
P&G
Title:
The Pause
Category:
Casting
Annual ID:
OS_MI21_103M
Award:
2021 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + PRETTYBIRD / London
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Annual ID:
OS_MI21_104M
Award:
2021 Moving Image Craft Merit Award
Agency:
Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Annual ID:
OS_MI21_105M
Award:
2021 Moving Image Craft Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Casting
Annual ID:
OS_MI21_106M
Award:
2021 Public Relations Merit Award
Agency:
PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_085M
Award:
2021 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_086M
Award:
2021 Out of Home Merit Award
Agency:
BETC / Paris + L’ensemble + Make me pulse
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH21_048M
Award:
2021 Interactive & Online Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Annual ID:
OS_IN21_051M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Annual ID:
OS_IN21_052M
Award:
2021 Interactive & Online Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Annual ID:
OS_IN21_053M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client:
Citroen
Title:
The pocket dealership
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_027M
Award:
2021 Mobile Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_028M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + National Football League
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Use of Technology
Annual ID:
OS_MI21_098M
Award:
2021 Out of Home Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_076M
Award:
2021 Out of Home Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Annual ID:
OS_OH21_077M
Award:
2021 In-House Merit Award
Agency:
Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand World
Category:
Brand World Creation
Annual ID:
OS_IH21_020M
Award:
2021 Direct Marketing Merit Award
Agency:
Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam
Client:
Pornhub
Title:
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DM21_079M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DM21_080M
Award:
2021 Branded Entertainment Merit Award
Agency:
Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client:
AB InBev / Bud Light
Title:
''Underplayed'' Feature Length Documentary
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_049M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_050M
Award:
2021 Branded Entertainment Merit Award
Agency:
Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_051M
Award:
2021 Branded Entertainment Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_052M
Award:
2021 Moving Image Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_076M
Award:
2021 Moving Image Craft Merit Award
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_077M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client:
Gojek
Title:
The Flow
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_078M
Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_079M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + DDB / Chicago
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_080M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Annual ID:
OS_PR21_067M
Award:
2021 Public Relations Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Current Event Response
Annual ID:
OS_PR21_068M
Award:
2021 Public Relations Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Annual ID:
OS_PR21_069M
Award:
2021 Public Relations Merit Award
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Annual ID:
OS_PR21_070M
