The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Moving Image Craft

Tipping Point

Agency DDB / Paris + Pinkman.tv / Paris + Machine / London

Client Ubisoft

Category

Production Design / Single or Series

Annual ID

OS_MI21_077M

About the Work

In the near future, London is in chaos and your freedom is about to be taken away.
Not exactly the new world you dreamed of?
Don't worry, it's still just a game, and you can change all that.
Welcome to the world of Watchdogs Legion: a dystopian vision of post-Brexit London in the very near future.
This four-minute short film pays homage to the famous poem by Martin Niemöller (“First they came…”) and shows a manic, mesmerizing chase in which a street artist that is part of an improvised resistance is being pursued by a heavily militarized police force called Albion. A beautifully crafted piece of CG with a level of detail that has never been seen before, the film feels ultra-realistic and shows us a world that might not be that far away from today.
The film ends with a tagline fitting for the world of today:
RECLAIM YOUR FUTURE.

2021 Awards

Total Points: 3

Merit

Credits

Agency

DDB / Paris

Production Company

Pinkman.tv / Paris

Music / Sound Production Company

Machine / London

Composer

Killawatt

Director

Alberto Mielgo

Executive Creative Director

Alexander Kalchev

Writer

Patrice Dumas

Agency Producer

Quentin Moenne Loccoz

Advertiser Supervisor

Lionel Hiller
Pierre Miazga

Agency Supervisor

Alban Callet
Marie-Elise Archambaud
Nicolas Carlotti
Quentin Grimal
Vincent Léorat

Studio Coordinator

Maria Mira

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