The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Long Form Video / Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Untethered
Agency: Little Minx / Los Angeles + On / Zürich
Client: On Category: Long Form Video / Single
Thrive by Five
Agency: M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client: The Minderoo Foundation Category: Long Form Video / Single
Generation Rewear
Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA Category: Music Videos
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment
Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage
Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Gaming
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Games / Gaming
WebAR Pac-Man Box
Agency: GSD&M / Austin + Tool of North America / Santa Monica
Client: Pizza Hut Category: Games / Gaming
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Branded Entertainment
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Branded Entertainment
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
What Whack Wears
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client: Adobe Category: User-Generated Content
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish Category: User-Generated Content
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Experiential / In-Person Events
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio
Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG Category: Audio
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Brand Partnerships
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics Category: Brand Partnerships
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Brand Partnerships
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Annual ID:
OS22_BE049M
Award:
2022 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Annual ID:
OS22_BE050M
Award:
2022 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Annual ID:
OS22_BE051M
Award:
2022 Branded Entertainment Merit Award
Agency:
Little Minx / Los Angeles + On / Zürich
Client:
On
Title:
Untethered
Category:
Long Form Video / Single
Annual ID:
OS22_BE052M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client:
The Minderoo Foundation
Title:
Thrive by Five
Category:
Long Form Video / Single
Annual ID:
OS22_BE053M
Award:
2022 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Long Form Video / Single
Annual ID:
OS22_BE054M
Award:
2022 Branded Entertainment Merit Award
Agency:
Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client:
Reckitt / Vanish
Title:
Generation Rewear
Category:
Long Form Video / Series / Episodic
Annual ID:
OS22_BE055M
Award:
2022 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client:
EDEKA
Title:
SuperMarc
Category:
Music Videos
Annual ID:
OS22_BE064M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Annual ID:
OS22_BE065M
Award:
2022 Branded Entertainment Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Music Videos
Annual ID:
OS22_BE066M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER
Client:
Little Simz
Title:
Point and Kill
Category:
Music Videos
Annual ID:
OS22_BE067M
Award:
2022 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE056M
Award:
2022 Branded Entertainment Merit Award
Agency:
Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client:
Sephora
Title:
The Beauty of Blackness
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE057M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client:
P&G/Tide
Title:
The Tent Mender
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE058M
Award:
2022 Branded Entertainment Merit Award
Agency:
Hungry Man / London + Havas / London
Client:
Vanish
Title:
Generation Rewear
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE059M
Award:
2022 Branded Entertainment Merit Award
Agency:
Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client:
P&G
Title:
Coded: The Hidden Love of J.C. Leyendecker
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE060M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy / Paris + LUCIE CARE
Client:
LUCIE CARE
Title:
INVISIBLES
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE061M
Award:
2022 Branded Entertainment Merit Award
Agency:
SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client:
Netflix + BRAVO! Studios + GMM Studios International
Title:
GFNW Entertainment
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE062M
Award:
2022 Branded Entertainment Merit Award
Agency:
This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client:
Virtus Health
Title:
Misunderstandings of Miscarriage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS22_BE063M
Award:
2022 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Games / Gaming
Annual ID:
OS22_BE072M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Games / Gaming
Annual ID:
OS22_BE073M
Award:
2022 Branded Entertainment Merit Award
Agency:
GSD&M / Austin + Tool of North America / Santa Monica
Client:
Pizza Hut
Title:
WebAR Pac-Man Box
Category:
Games / Gaming
Annual ID:
OS22_BE074M
Award:
2022 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Annual ID:
OS22_BE075M
Award:
2022 Branded Entertainment Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE100M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE101M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE102M
Award:
2022 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS22_BE103M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE079M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE080M
Award:
2022 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + E-spot / Paris
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE081M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE082M
Award:
2022 Branded Entertainment Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE083M
Award:
2022 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + Scholar / New York
Client:
Adobe
Title:
What Whack Wears
Category:
User-Generated Content
Annual ID:
OS22_BE084M
Award:
2022 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Annual ID:
OS22_BE085M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M
Award:
2022 Branded Entertainment Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE078M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE104M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Audio
Annual ID:
OS22_BE068M
Award:
2022 Branded Entertainment Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio
Annual ID:
OS22_BE069M
Award:
2022 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Audio
Annual ID:
OS22_BE070M
Award:
2022 Branded Entertainment Merit Award
Agency:
thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client:
Ochsner Sport AG
Title:
Runtime
Category:
Audio
Annual ID:
OS22_BE071M
Award:
2022 Branded Entertainment Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS22_BE087M
Award:
2022 Branded Entertainment Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Annual ID:
OS22_BE088M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Annual ID:
OS22_BE089M
Award:
2022 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Annual ID:
OS22_BE090M
Award:
2022 Branded Entertainment Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Brand Partnerships
Annual ID:
OS22_BE091M
Award:
2022 Branded Entertainment Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Annual ID:
OS22_BE092M
Award:
2022 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client:
Hyundai Motor Group
Title:
Peter Schreyer's Roots and Wings
Category:
Craft / Art Direction
Annual ID:
OS22_BE093M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Annual ID:
OS22_BE094M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Craft / Art Direction
Annual ID:
OS22_BE095M
