The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Unboring
Agency: Picsart / San Francisco + Quality Meats Creative / Austin
Client: Picsart Category: Content Series
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Broadcast / Single
New Logo Design
Agency: Amazon / Seattle
Client: Amazon Category: Brand-Side Initiated & Originated Projects
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Brand-Side Initiated & Originated Projects
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Brand-Side Initiated & Originated Projects
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Brand-Side Initiated & Originated Projects
Underrepresented Communities Campaign
Agency: Creative X Meta + Park Pictures + Game 7
Client: Facebook Category: Brand-Side Initiated & Originated Projects
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Brand-Side Initiated & Originated Projects
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Brand-Side Initiated & Originated Projects
Yiddish for Bagel
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop Category: Brand-Side Initiated & Originated Projects
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: Brand-Side Initiated & Originated Projects
Token of Love
Agency: Verizon Creative Marketing / New York + Chibi Labs / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada Category: Social Post / Real-time Response
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's Category: Social Post / Real-time Response
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
Girl Scouts of America
Agency: COLLINS / New York
Client: Girl Scouts of America Category: Branding / Identity System
TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System
Identity for Health Network of Norway
Agency: Scandinavian Design Group / Oslo
Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System
Rio Carnaval - Indentity System
Agency: Tátil Design
Client: Rio Carnaval Category: Branding / Identity System
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Take a Savatical
Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client: Savanna Category: Broadcast / Series
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist Category: Broadcast / Series
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show
Agency: NEXT Brand & Creative / Palo Alto + Scout Music
Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke
Agency: Ogilvy Mumbai / India + MTV / Mumbai
Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Brand Partnerships
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX027M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX029M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX030M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX031M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX032M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Content Series
Annual ID:
OS22_BS035M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Picsart / San Francisco + Quality Meats Creative / Austin
Client:
Picsart
Title:
Unboring
Category:
Content Series
Annual ID:
OS22_BS036M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Broadcast / Single
Annual ID:
OS22_RA022M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Annual ID:
OS22_RA023M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS013M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS014M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS015M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS016M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Park Pictures + Game 7
Client:
Facebook
Title:
Underrepresented Communities Campaign
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS017M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS018M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS019M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS020M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Yiddish for Bagel
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS021M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS022M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS023M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS024M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS025M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Propel, Swoop Airlines In-House Agency
Client:
Swoop
Title:
This Beach is a Coupon
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS026M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS027M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Twitch
Client:
Twitch
Title:
Fairy Modmother
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS028M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Verizon Creative Marketing / New York + Chibi Labs / New York
Client:
Verizon
Title:
Token of Love
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS029M
Award:
2022 Social Media Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM058M
Award:
2022 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM059M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Annual ID:
OS22_DE118M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Out of Home / Series
Annual ID:
OS22_DE119M
Award:
2022 Design Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Out of Home / Series
Annual ID:
OS22_DE120M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Annual ID:
OS22_EX055M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Annual ID:
OS22_EX056M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Girl Scouts of America
Title:
Girl Scouts of America
Category:
Branding / Identity System
Annual ID:
OS22_DE056M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Look of the Games
Category:
Branding / Identity System
Annual ID:
OS22_DE057M
Award:
2022 Design Merit Award
Agency:
Mailchimp + DIA
Client:
Mailchimp
Title:
Motion Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE058M
Award:
2022 Design Merit Award
Agency:
Scandinavian Design Group / Oslo
Client:
Norsk helsenett (Health Network of Norway)
Title:
Identity for Health Network of Norway
Category:
Branding / Identity System
Annual ID:
OS22_DE059M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Indentity System
Category:
Branding / Identity System
Annual ID:
OS22_DE060M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Broadcast / Series
Annual ID:
OS22_RA024M
Award:
2022 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client:
Savanna
Title:
Take a Savatical
Category:
Broadcast / Series
Annual ID:
OS22_RA025M
Award:
2022 Radio & Audio Merit Award
Agency:
HelloFCB+ + Fuelcontent + HeyPapaLegend
Client:
NetFlorist
Title:
Sneaky Stings
Category:
Broadcast / Series
Annual ID:
OS22_RA026M
Award:
2022 Radio & Audio Merit Award
Agency:
Scholz & Friends
Client:
McDonald's
Title:
McDelivery Doorbells
Category:
Broadcast / Series
Annual ID:
OS22_RA027M
Award:
2022 Music & Sound Craft Merit Award
Agency:
DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS059M
Award:
2022 Music & Sound Craft Merit Award
Agency:
NEXT Brand & Creative / Palo Alto + Scout Music
Client:
Next Insurance
Title:
The On Hold Music Show
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS060M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Ogilvy Mumbai / India + MTV / Mumbai
Client:
MTV + ARDSI
Title:
Memory Karaoke
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS061M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS22_MS062M
Award:
2022 Out of Home Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS22_OH049M
