The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Experiential & Immersive

The Impossible Combo

Agency DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Client Burger King


Events / Stunts / Competitions / In-Person

Annual ID


About the Work

Burger King’s Impossible Combo is the 1st combo in the world that consists of an order of a Whopper sandwich with a McDonald’s Fries in the same deal, something fast-food lovers have always craved for. In June/2021, through a partnership with Rappi, every Impossible Combo ordered from the delivery app had their carriers go to Burger Kings to pick up Whoppers, then, make stops at McDonald's restaurants on the way to pick up a side of McFries, placing them together as one single order for the consumers. Whopper sales sky-rocketed and the Impossible Combo was such a success that McDonald’s, in an attempt to prevent having their famous fries being sidelined with a famous Burger King’s sandwich – resorted to pulling all their restaurants from the delivery app.

2022 Awards

Total Points: 3




DAVID / São Paulo
Zubi / Miami

Client / Brand

Burger King / São Paulo

Production Company

Sailor Studio / São Paulo

Music / Sound Production Company

A9 Audio / Sao Paulo


Ian Leite

Associate Creative Director

Francisco Losada
Luis Felipe Núñez

Brand Manager

Daniel Packness


Carolina Chadi
Felipe Braga
Fernanda Vieira
Renata Oliveira
Victor Fortes

Music Producer

Apollo Carvalho

Audio Client Services

Nicole Bonani

Client Services

Gustavo Cyrillo
Juliana Chediac


Ariel Grunkraut

Film Executive Production

Gustavo Almeida
Luccas Oliveira

Film Production

Gabriela Varella
Letícia Cacace

Global CCO & Partner

Pancho Cassis

Global CMO

Fernando Machado

Group Account Director

Rafael Giorgino

Head of Account

Carolina Vieira

Head of Innovation & Technology

Toni Ferreira

Head of Media

Márcia Mendonça

Head of Strategy

Daniela Bombonato

Innovation & Technology

Gustavo Nanes

Marketing & Innovation Director

Juliana Cury

Marketing Communication Analyst

Jade Solano

MD, Global COO

Sylvia Panico

Photography Assistant

Allan Lima
Raphael Mariano


Carolina Silva

Production Director

Fernanda Peixoto


Ana Beatriz Duarte
Ariama Pereira
Letícia Brito
Monica Andrade

VP Executive Creative Director

Ivan Calle

VP Growth Marketing

Pablo Miro

VP Strategic Planning

Henry Gomez

VP, Head of Brand & Communications NA

Marcelo Pascoa

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