The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
Points: 90.00
Super. Human.
Agency: 4creative / London Client: Channel 4 Category: Integrated Branding Campaign
Points: 45.00
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Brand Partnerships
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab Client: Google Category: Best of Design
Points: 45.00
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Direction / Single
Points: 45.00
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London Client: WWF Arctic Programme Category: Animation / Single
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Points: 45.00
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Games / Gaming
Points: 45.00
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
Points: 45.00
Super. Human.
Agency: 4creative / London + Somesuch / London Client: Channel 4 Category: Television & VOD / Long Form - Single
Points: 45.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Points: 30.00
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
Points: 22.50
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Points: 22.50
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
Points: 22.50
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
Points: 22.50
Timelapse in Google Earth
Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Static or Dynamic
Points: 22.50
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Craft / Photography
Points: 21.00
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Physical Product / In-Market
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Public Relations
Points: 21.00
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Promotional / Collateral Items
Points: 21.00
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated PR Campaign
Points: 21.00
Circular Design for Fashion
Agency: Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal Client: Ellen MacArthur Foundation Category: Editorial / Books
Points: 15.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 14.00
Dubai Presents...
Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut Client: Dubai Tourism Category: Original Music / Score
Points: 11.25
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Physical Product / In-Market
Points: 11.25
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Points: 11.25
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / ReykjavÃk + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Social Post / Real-time Response
Points: 11.25
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Design
Points: 11.25
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Products
Points: 11.25
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Points: 11.25
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
Points: 10.50
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan Client: Campari Group/Campari Red Diaries Category: Use of Technology
Points: 10.50
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Points: 10.50
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
Points: 9.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
Points: 9.00
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London Client: Relate Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Hellblade 2
Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Sound Design
Points: 9.00
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Award:
2022 Film Best of Discipline Pencil
Points:
90.00
Client:
Channel 4
Title:
Super. Human.
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Brand Partnerships
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
45.00
Client:
Burberry
Title:
Open Spaces
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Games / Gaming
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Channel 4
Title:
Super. Human.
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
30.00
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
22.50
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
22.50
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
22.50
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
22.50
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
22.50
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Nike
Title:
NikeSync
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Product / In-Market
Award:
2022 IP & Products Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Public Relations
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Promotional / Collateral Items
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated PR Campaign
Award:
2022 Public Relations Silver Pencil
Points:
21.00
Client:
Ellen MacArthur Foundation
Title:
Circular Design for Fashion
Category:
Editorial / Books
Award:
2022 Design Gold Pencil
Points:
15.00
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
14.00
Client:
Dubai Tourism
Title:
Dubai Presents...
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Gold Pencil
Points:
11.25
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Physical Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
11.25
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Award:
2022 Social Media Gold Pencil
Points:
11.25
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Products
Award:
2022 Health & Wellness Gold Pencil
Points:
11.25
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
11.25
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
10.50
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
10.50
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
10.50
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
HSBC UK
Title:
Vicious Circle
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Microsoft / Xbox
Title:
Hellblade 2
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Award:
2022 Cultural Driver Bronze Pencil
Points:
9.00
