The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
Ogilvy PR / New York
111
2
Wieden+Kennedy / Portland
103.50
3
Rethink / Toronto
90
4
Marcel / Paris
66
5
The Martin Agency
57
6
Dentsu Creative New York
52
7
FCB Canada / Toronto
51
8
Ogilvy UK / London
38
9
Ogilvy / Toronto
34.50
10
Angry Butterfly / Toronto
33
11
Buzzman / Paris
30
12
BETC Paris
27
13
Mojo Supermarket
22.50
14
Saatchi & Saatchi / New York
19.50
15
FCB / Chicago
18
16
Marina Maher Communications / New York
18
17
Saatchi & Saatchi X / Cincinnati
18
18
Special US
15
19
FCB Brasil / São Paulo
12
20
HEREZIE / Paris
12
21
Howatson+Company / Sydney
12
22
Publicis 57 / Chicago
12
23
Zeno Group / Chicago
12
24
Dentsu Creative Chicago
10
25
Abby World / Stockholm
9
26
McCann Tel-Aviv
9
27
Dentsu Creative Argentina
7
28
72andSunny / Los Angeles
6
29
DAVID / Miami
6
30
DAVID / São Paulo
6
31
MRM New York / New York City
6
32
Courage / Toronto
4.50
33
Edelman / London
4.50
34
Herd MSL / Sydney
4.50
35
Leo Burnett Australia / Sydney
4.50
36
PHD Media Worldwide / Melbourne
4.50
37
The Monkeys, part of Accenture Song / Melbourne
4.50
38
Wieden+Kennedy / New York
4
39
Africa Creative / São Paulo
3
40
Atlantic New York
3
41
BBDO India / Mumbai
3
42
Bensimon Byrne / Toronto
3
43
BMB / London
3
44
Born Social / London, UK
3
45
David+Martin / Munich
3
46
HeimatTBWA\ Germany
3
47
Jung von Matt AG / Hamburg
3
48
Jung von Matt DONAU / Vienna
3
49
Ketchum / Chicago
3
50
kvell collective / Los Angeles, CA
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