The One Show

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Storytelling
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Music Videos
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Products
David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinematography / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Online Films & Video / Long Form - Single
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Static or Dynamic
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential Radio & Audio
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Digital Product / In-Market
A 65-Year Partnership Agency: Ogilvy UK / London Client: DOVE Category: Penta Pencil
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: CMO Pencil
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Fusion Pencil
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Fusion Pencil
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Goals for Sustainable Development
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Goals for Sustainable Development
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Honor of Kings-Flourishing Age Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen Client: Tencent Games-King of Glory Category: Craft / VFX & Animation
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Digital Design
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Channel / Single Platform
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Cinema Advertising
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Physical Product & Mobile Integration
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Music Videos
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
Super. Human. Agency: 4creative / London Client: Channel 4 Category: Integrated Branding Campaign
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Products

2022 Creative Use of Data Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Storytelling

OS22_CU001G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

OS22_PT001G

2022 Interactive, Online & Mobile Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Online Community / Use of Existing Platform

OS22_IN001G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Music Videos

OS22_BE001G

2022 Gaming Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

OS22_GA001G

2022 Integrated Gold Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Integrated Branding Campaign

OS22_IG001G

2022 Health & Wellness Gold Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Products

OS22_HW001G

2022 Pharma Gold Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Direct Marketing

OS22_PH001G

2022 Interactive & Mobile Craft Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC001G

2022 Music & Sound Craft Gold Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Music Adaptation / Song

OS22_MS001G

2022 Creative Effectiveness Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Multi-Country or Global / CSR

OS22_CE001G

2022 Moving Image Craft Gold Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Cinematography / Single

OS22_MI001G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential & Installations / Experiential & Immersive

OS22_OH001G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Social Post / Series

OS22_SM001G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Public Relations Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Media Relations

OS22_PR001G

2022 Brand-Side / In-House Gold Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Customer Experience (CX)

OS22_BS001G

2022 Film Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Online Films & Video / Long Form - Single

OS22_FI001G

2022 Design Gold Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Data Visualization / Static or Dynamic

OS22_DE001G

2022 Direct Marketing Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_DM001G

2022 Radio & Audio Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential Radio & Audio

OS22_RA001G

2022 IP & Products Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Digital Product / In-Market

OS22_IP001G

2022 Penta Pencil Penta Pencil

Ogilvy UK / London

DOVE

A 65-Year Partnership

Penta Pencil

OS22_PP001P

2022 CMO Pencil CMO Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

CMO Pencil

OS22_CM001G

2022 Fusion Pencil Fusion Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Fusion Pencil

OS22_FP001F

2022 Fusion Pencil Fusion Pencil

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Fusion Pencil

OS22_FP002F

2022 Fusion Pencil Fusion Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Fusion Pencil

OS22_FP003F

2022 Sustainable Development Pencil SDG Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Goals for Sustainable Development

OS22_SD001D

2022 Sustainable Development Pencil SDG Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Goals for Sustainable Development

OS22_SD002D

2022 Green Pencil Green Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Green Pencil

OS22_GP001E

2022 Green Pencil Green Pencil

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Green Pencil

OS22_GP002E

2022 Health & Wellness Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Design / Packaging

OS22_HW003G

2022 Direct Marketing Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Non-traditional & Guerrilla Marketing

OS22_DM012G

2022 Gaming Gold Pencil

SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen

Tencent Games-King of Glory

Honor of Kings-Flourishing Age

Craft / VFX & Animation

OS22_GA004G

2022 Design Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Digital Design

OS22_DE011G

2022 Design Gold Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_DE015G

2022 Branded Entertainment Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_BE010G

2022 Branded Entertainment Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_BE011G

2022 Moving Image Craft Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_MI019G

2022 Moving Image Craft Gold Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_MI020G

2022 Design Gold Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Editorial / Digital Publications

OS22_DE007G

2022 Social Media Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Craft / Writing

OS22_SM008G

2022 Social Media Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Channel / Single Platform

OS22_SM002G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN005G

2022 Film Gold Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Cinema Advertising

OS22_FI010G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Physical Product & Mobile Integration

OS22_IN004G

2022 Branded Entertainment Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Music Videos

OS22_BE003G

2022 Design Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Packaging / Specialty

OS22_DE009G

2022 Integrated Gold Pencil

4creative / London

Channel 4

Super. Human.

Integrated Branding Campaign

OS22_IG002G

2022 Health & Wellness Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Products

OS22_HW002G

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