The One Show
Discipline
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Discipline
All
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- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
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- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
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- Brand-Side Initiated & Originated Projects
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- Creative Effectiveness
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- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
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- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
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- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
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- Integrated Branding
- Integrated Branding Campaign
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- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
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- Mobile Apps
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- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
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- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
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- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
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- Promotional
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- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
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- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Storytelling


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production


Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform


DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Music Videos


The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming


Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Integrated Branding Campaign


Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Products


David's Unusables
Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing


DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft


Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Music Adaptation / Song


Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Multi-Country or Global / CSR


The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive


The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Post / Series


The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization


Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Media Relations


TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)


Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Online Films & Video / Long Form - Single


Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Static or Dynamic


Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio


Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Digital Product / In-Market


Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: CMO Pencil

Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Fusion Pencil

The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Fusion Pencil

The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al. Category: Fusion Pencil

Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Goals for Sustainable Development

WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Goals for Sustainable Development

Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil


#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Green Pencil


Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Non-traditional & Guerrilla Marketing


Honor of Kings-Flourishing Age
Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen
Client: Tencent Games-King of Glory Category: Craft / VFX & Animation


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Digital Design


A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Craft / Art Direction


Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown


Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown


Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown


The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown


Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Editorial / Digital Publications


Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's Category: Craft / Writing


Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Channel / Single Platform


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Cinema Advertising


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration


We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Music Videos


Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Packaging / Specialty


Award:
2022 Creative Use of Data Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Storytelling
Annual ID:
OS22_CU001G

Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Annual ID:
OS22_PT001G

Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN001G

Award:
2022 Branded Entertainment Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Music Videos
Annual ID:
OS22_BE001G

Award:
2022 Gaming Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA001G

Award:
2022 Integrated Gold Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG001G

Award:
2022 Health & Wellness Gold Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Products
Annual ID:
OS22_HW001G

Award:
2022 Pharma Gold Pencil
Agency:
Special New Zealand + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Direct Marketing
Annual ID:
OS22_PH001G

Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC001G

Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Annual ID:
OS22_MS001G

Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE001G

Award:
2022 Moving Image Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Annual ID:
OS22_MI001G

Award:
2022 Out of Home Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH001G

Award:
2022 Social Media Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Annual ID:
OS22_SM001G

Award:
2022 Experiential & Immersive Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS22_EX001G

Award:
2022 Public Relations Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Annual ID:
OS22_PR001G

Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Annual ID:
OS22_BS001G

Award:
2022 Film Gold Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI001G

Award:
2022 Design Gold Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE001G

Award:
2022 Direct Marketing Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM001G

Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G

Award:
2022 IP & Products Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Annual ID:
OS22_IP001G

Award:
2022 Penta Pencil Penta Pencil
Agency:
Ogilvy UK / London
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Annual ID:
OS22_PP001P

Award:
2022 CMO Pencil CMO Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Annual ID:
OS22_CM001G

Award:
2022 Fusion Pencil Fusion Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Annual ID:
OS22_FP001F

Award:
2022 Fusion Pencil Fusion Pencil
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Annual ID:
OS22_FP002F

Award:
2022 Fusion Pencil Fusion Pencil
Agency:
Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Fusion Pencil
Annual ID:
OS22_FP003F

Award:
2022 Sustainable Development Pencil SDG Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Goals for Sustainable Development
Annual ID:
OS22_SD001D

Award:
2022 Sustainable Development Pencil SDG Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Goals for Sustainable Development
Annual ID:
OS22_SD002D

Award:
2022 Green Pencil Green Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Annual ID:
OS22_GP001E

Award:
2022 Green Pencil Green Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Annual ID:
OS22_GP002E

Award:
2022 Health & Wellness Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Annual ID:
OS22_HW003G

Award:
2022 Direct Marketing Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM012G

Award:
2022 Gaming Gold Pencil
Agency:
SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen
Client:
Tencent Games-King of Glory
Title:
Honor of Kings-Flourishing Age
Category:
Craft / VFX & Animation
Annual ID:
OS22_GA004G

Award:
2022 Design Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Annual ID:
OS22_DE011G

Award:
2022 Design Gold Pencil
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Annual ID:
OS22_DE015G

Award:
2022 Branded Entertainment Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE010G

Award:
2022 Branded Entertainment Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE011G

Award:
2022 Moving Image Craft Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI019G

Award:
2022 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI020G

Award:
2022 Design Gold Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Annual ID:
OS22_DE007G

Award:
2022 Social Media Gold Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Annual ID:
OS22_SM008G

Award:
2022 Social Media Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM002G

Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G

Award:
2022 Film Gold Pencil
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Cinema Advertising
Annual ID:
OS22_FI010G

Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G

Award:
2022 Branded Entertainment Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Music Videos
Annual ID:
OS22_BE003G

Award:
2022 Design Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Annual ID:
OS22_DE009G

Award:
2022 Integrated Gold Pencil
Agency:
4creative / London
Client:
Channel 4
Title:
Super. Human.
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG002G
