One ID

The One Club is dedicated to celebrating creative excellence in advertising and design. We work with the most outstanding agencies in the industry and have for many years heralded great work by awarding the best with the coveted One Show Pencil. We also support the industry by offering diversity, education, and leadership programs for existing and aspiring creatives to help them grow in their careers. The One Club is committed to increasing diversity in the creative departments, we partner with agencies who share the same goal and it is our privilege to utilize these connections and resources for our Inclusion and Diversity programs, One ID.


The One Club's Where Are All The Black People is our highly anticipated annual multicultural creative career fair. The one-day event provides multicultural students, recent graduates, and creative professionals who are interested in exploring careers in advertising and design the opportunity to showcase their talent to top agencies in the industry.

WAATBP was created after a panel discussion between advertising greats, Jimmy Smith and Jeff Goodby, as they discussed the lack of diversity in the creative departments in advertising agencies. At which time, Jeff asked, "Where Are All The Black People?" Jimmy, Jeff, and The One Club decided to answer the question and launched the event, "Here Are All The Black People." WAATBP provides real-world solutions to the lack of diversity in the advertising and design industry's creative departments.


The One ID Creative Boot Camp is an international traveling diversity workforce program that partners with agencies, top creative professionals, and partnering brand clients to expose and develop the future talent pool of advertising and design creatives.

Each boot camp is an intense 4-day workshop where participants are placed on teams of 5 or more and given the task to produce a full wrap-around advertising campaign complete with activation mock-ups. Teams are made up of participants from different walks of life, backgrounds, and school affiliations. Throughout the four days local top creatives donate their experience and time to mentor student groups by guiding team concepts and sharing impactful insight from an executive creative’s perspective.

On presentation day, each team is given only 10-minutes to execute a “real life client pitch” style presentation. Everyone must speak and their big idea must be stated within the first 3 minutes. A panel of creative experts that include Chief Creative Officers, Executive Creative Directors and the client judges the presentations.

In a true competition fashion, the top winning teams are given prizes, an opportunity to interview with the host agency/client and are also entered into a raffle for One Show/Creative Week tickets. All participants are given a certificate of completion and can be scouted by recruiters through our CBC Participant Look Book.


Through sponsorship and creative mentoring, the agencies listed below have participated in the Creative Boot Camp program by coaching students as they undergo the creative process.


  • 99c
  • 22 Squared
  • 72andSunny **
  • Agency Republic
  • Alcone
  • Anomaly
  • Armchair Media
  • Arnold Worldwide
  • barrettSF
  • BBDO NY *
  • BBH
  • Beattie McGuinness Bungay
  • Blue Sky
  • Brunner
  • BSSP *
  • Butler, Shine, Stern & Partners ****
  • Burrell Communications
  • The Champion Agency
  • Creative Circus
  • DAE
  • Dailey
  • David&Goliath *
  • DDB Chicago
  • Deutsch Los Angeles
  • Deutsch New York ****
  • draftfcb Chicago
  • draftfcb NY
  • Drift Lab
  • Droga 5
  • Engine
  • Final Cut LTD
  • Fitzgerald & Co.
  • Flying Tiger Agency
  • G2
  • Garage Team Mazda
  • Global Hue
  • Goodby, Silverstein & Partners *
  • Google Creative Lab
  • Grey New York
  • GSD&M **
  • Havas Worldwide
  • Hill Holiday / Erwin Penlan
  • Huemanitas
  • Hyper Island
  • Hypernaked
  • Iconologic
  • Ignited
  • Innocean
  • JWT
  • JWT Atlanta *
  • Joe Public
  • Jupiter Drawing Room
  • King James
  • Lapiz
  • LatinWorks
  • Leagas Delaney
  • Lean Mean Fighting Machine
  • Leo Burnett Chicago ****
  • McCann London
  • McCann NY
  • Mcgarrybowen Chicago
  • Moleskine
  • Momentum
  • Mother London *
  • Mother NY
  • Ogilvy & Mather New York
  • Pereira & O’Dell
  • The Operator’s Creative
  • Poke London
  • Proof Advertising
  • Publicis Kaplan Thaler *
  • R/GA
  • RAPP
  • Rascal By Design
  • Razorfish
  • Riot ATL
  • RPM Advertising
  • Saatchi & Saatchi
  • Sanders Wingo
  • Sapient Nitro *
  • SCAD Atlanta
  • TBWA/Chiat/Day *
  • The Community *
  • The Miller Group ***
  • The Photo Closer
  • The Titan Agency
  • Translation
  • Turner
  • twoxfour
  • Uniworld ATL
  • Verizon
  • Venables Bell & Partners**
  • WCG
  • Wunderman ***
  • Y&R

*indicates sponsorship of one or more Boot Camps


  • Activision
  • Amazon
  • Art Institute of Chicago
  • Audi
  • Champion
  • Coca-Cola
  • Fifth Third Bank
  • Foxx’s Biscuit
  • HP Envy
  • Beats Earphones
  • Honda
  • Kraft
  • Magnum Ice Cream
  • Money Market
  • Mini Countryman
  • NKLA (No Kill LA)
  • Nike
  • Peace Flag
  • Pencils of Promise
  • Pepto Bismol
  • Popeye’s
  • Priceline
  • Silk Soy Milk
  • Southwest Airlines
  • Sprint
  • Start Small Think Big
  • Pop Up Repair
  • Stride Gum
  • Sunrun
  • Totinos
  • Truth
  • US Virgin Islands
  • US Tennis Association
  • Vicks DayQuil
  • NyQuil
  • Vicks Zzzquil
  • Vodacom
  • Woolworths, South Africa


The One Club has established relationships with like-minded organizations that share our goal to increase diversity in the advertising, design, and media industries. These collaborations are important in strengthening our collective efforts to provide companies with a solution to the lack of diverse talent in the industry.

MAIP (Multicultural Advertising Internship Program)
The One Club directs students from our programs to participate in the MAIP summer internship program. We also have the honor to select and award The Creative Fellow of The Year Award that is presented at their annual Face of Talent awards ceremony.


The One Club has supported the ADCOLOR efforts by honoring the best diverse creative professionals in the industry with The One Club/ADCOLOR Award. Each year, The One Club Board of Directors selects the winners of this award.

The One Club also nominates Creative Boot Camp participants to participate in the ADCOLOR Futures program.


Adrienne Lucas

Adrienne Lucas - Head of DEI & Strategic Partnerships

If you are interested in partnering or hosting a DEI initiative, please contact Adrienne at

You can also connect with her on LinkedIn HERE

Follow Us