The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


The 2021 One Show


NEW THIS YEAR FOR 2021


Fusion Pencil

With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Pencil will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both “behind the scenes” and in the creative work. Learn More


New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined. Enter Now

Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More


Music & Sound Craft Discipline

A new discipline this year, Music & Sound Craft recognizes the specialized skills demonstrated in the production or execution of original, licensed, and adapted music as well as sound in videos, commercial spots, or other work utilizing audio as a key component of its creative. Learn More



CATEGORIES & FEES

The 2021 One Show features 20 different disciplines, all judged separately. From Branded Entertainment to Direct Marketing to Health, Wellness & Pharma, each discipline has its own jury of top specialists.




ELIGIBILITY & DEADLINES

All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

ELIGIBILITY DATES:
January 1, 2020 – March 26, 2021

CREATIVE EFFECTIVENESS DATES:
January 1, 2018 – March 26, 2021

SDG PENCIL DATES:
January 1, 2016 – March 26, 2021

PENTA PENCIL DATES:
January 1, 2011 – March 26, 2021*


*At least one of the Penta campaigns included must have launched between January 1, 2019 – March 26, 2021.




ONE SHOW 2021 DEADLINES



This deadline has passed - Next Deadline is March 12, 2021

Regular Deadline: March 12, 2021

Extended Deadline: March 19, 2021

Final Deadline: March 26, 2021

All payments must reach The One Club within 15 business days of the invoice date.





2021 Jury

Jane Fraser
John Raúl Forero
Florian Lakenmacher
Michael Aimette



PAST WINNERS

Street-Vet Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction





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