The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Category Highlights for 2023

Physical Submissions

The One Show is accepting physical entry materials for select categories in the Design discipline.
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Cultural Driver

The Cultural Driver discipline has expanded. There are now two separate categories for work that has made a positive impact on culture—one which recognizes important trends in popular culture and one which recognizes impact on multicultural markets within a cultural mainstream.
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Brand Partnerships

Brand Partnership categories have expanded to more disciplines, recognizing work in which two or more brands join forces to communicate a common message, in recognition of our increasingly collaborative industry.
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In its second year, the Gaming discipline recognizes work that embraces the unique medium of gaming and the efforts brands are making to integrate into and enhance the gaming experience.
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Bigger Picture Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
Apple Store Opening: Sanlitun Beijing Agency: Apple Client: Apple Category: Craft / Art Direction
Cold Tracker Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg Client: AB InBev Category: Craft / Use of Technology

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