The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


The 2021 One Show


NEW THIS YEAR FOR 2022


Introducing the Gaming Discipline

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community.
Learn More


Separation of Pharma and Health & Wellness

These two unique and growing disciplines are now separated to allow for an expanded list of categories and a larger group of specialists on each dedicated jury.
Learn More About Health & Wellness and Pharma


Changes to Interactive, Mobile, and Digital Craft

To reflect the way these trailblazing sectors are continuing to grow and overlap, Interactive & Online and Mobile are now one merged discipline and Digital Craft is now Interactive & Mobile Craft.
Learn More About Interactive, Online & Mobile and Interactive & Mobile Craft


Brand Partnership Categories

Many disciplines now have a Brand Partnerships category, in recognition of our increasingly collaborative industry.
Learn More




ELIGIBILITY DATES FOR 2022

All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

ELIGIBILITY DATES:
January 1, 2021 – March 4, 2022

CREATIVE EFFECTIVENESS DATES:
January 1, 2020 – March 4, 2022

SDG PENCIL DATES:
January 1, 2018 – March 4, 2022

PENTA PENCIL DATES:
January 1, 2012 – March 4, 2022*


*At least one of the penta campaigns included must have launched between January 1, 2021 – March 4, 2022.







2021 WINNERS

Baby Proof Spotify Ads Agency: Rethink / Toronto/Montreal/Vancouver + IKEA Canada / Toronto Client: IKEA Canada Category: Online / Streaming Audio Advertising
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Digital Product
Make It Canadian Agency: Rethink / Toronto/Montreal/Vancouver + Molson Canadian / Toronto Client: Molson Canadian Category: Brand Partnerships
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Agency-Initiated & Originated Projects





Follow Us