The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
NEW THIS YEAR FOR 2022
Introducing the Gaming Discipline
Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community.
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Separation of Pharma and Health & Wellness
These two unique and growing disciplines are now separated to allow for an expanded list of categories and a larger group of specialists on each dedicated jury.
Learn More About Health & Wellness and Pharma
Changes to Interactive, Mobile, and Digital Craft
To reflect the way these trailblazing sectors are continuing to grow and overlap, Interactive & Online and Mobile are now one merged discipline and Digital Craft is now Interactive & Mobile Craft.
Learn More About Interactive, Online & Mobile and Interactive & Mobile Craft
Brand Partnership Categories
Many disciplines now have a Brand Partnerships category, in recognition of our increasingly collaborative industry.
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ELIGIBILITY DATES FOR 2022
All work must be published or aired between the dates listed below.
"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.
ELIGIBILITY DATES:
January 1, 2021 – March 4, 2022
CREATIVE EFFECTIVENESS DATES:
January 1, 2020 – March 4, 2022
SDG PENCIL DATES:
January 1, 2018 – March 4, 2022
PENTA PENCIL DATES:
January 1, 2012 – March 4, 2022*
*At least one of the penta campaigns included must have launched between January 1, 2021 – March 4, 2022.
2021 WINNERS
