The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


The 2021 One Show


NEW THIS YEAR FOR 2022


Fusion Pencil

With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Pencil will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both “behind the scenes” and in the creative work. Learn More


New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined.


New Disciplines

The One Show introduced two new disciplines this year.
Music & Sound Craft
In-House


Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More




ELIGIBILITY & DEADLINES

All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

ELIGIBILITY DATES:
January 1, 2021 – March 4, 2022

CREATIVE EFFECTIVENESS DATES:
January 1, 2020 – March 4, 2022

SDG PENCIL DATES:
January 1, 2018 – March 4, 2022

PENTA PENCIL DATES:
January 1, 2012 – March 4, 2022*


*At least one of the penta campaigns included must have launched between January 1, 2021 – March 4, 2022.







2021 WINNERS

Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
You Can't Stop Sports Agency: Wieden+Kennedy / Portland Client: Nike Category: Creative Effectiveness / Consumer / Brand
Trendiest Apartment Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Creative Use of Data
Snake Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single





Follow Us