The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.



Category Highlights for 2023


Physical Submissions

The One Show is accepting physical entry materials for select categories in the Design discipline.
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Cultural Driver

The Cultural Driver discipline has expanded. There are now two separate categories for work that has made a positive impact on culture—one which recognizes important trends in popular culture and one which recognizes impact on multicultural markets within a cultural mainstream.
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Brand Partnerships

Brand Partnership categories have expanded to more disciplines, recognizing work in which two or more brands join forces to communicate a common message, in recognition of our increasingly collaborative industry.
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Gaming

In its second year, the Gaming discipline recognizes work that embraces the unique medium of gaming and the efforts brands are making to integrate into and enhance the gaming experience.
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2022 WINNERS

Mothers Smile Strong Agency: VMLY&R / Dubai Client: Colgate Category: Magazine / Series
Best Enjoyed Vertically Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Nike Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting





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