The One Show - 2024 Call For Entries
The One Show


The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry.

The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entry Deadlines

Super Early: Nov 3, 2023
Early: Dec 15, 2023
Regular: Jan 26, 2024
Extended: Feb 16, 2024
Final: Mar 1, 2024


The One Show has added new categories across all disciplines. Explore a new Creative Use of Technology discipline and a variety of expanded categories across the board.

Currency Value Adjustments
The One Show continually strives to be equitable and continues to offer currency value adjustments for specific countries and regions to account for an unfair disadvantage from the value of their local currency in comparison to the US Dollar. Learn more.

New Award for Non-Profit Work
This year The One Show introduces the "Best of Non-Profit" award to recognize the powerful work done for non-profit clients. Learn more about awards.

More in 2024
Learn more about all of what's new this year in One Show categories and policies.


Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Television & VOD / Over 60 Seconds - Single
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
Love Doesn't Take a Break Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom Client: Teva Pharmaceuticals Category: Film

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