The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Show
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Best of Gaming
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Creative Use of Data
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Best of Radio & Audio
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Out of Home
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Best of Design
A 65-Year Partnership Agency: Ogilvy UK / London Client: DOVE Category: Penta Pencil
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: CMO Pencil
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Fusion Pencil
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Fusion Pencil
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Sustainable Development Goals
Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand x Yggdrazil Category: PC Games / Brand Integration / Placement
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Storytelling
It's a New World of Cocktails Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles Client: Crown Royal Category: Production Design
Find Your Own Way Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
The Journey Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York Client: Zillow Category: Visual Effects / Single
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Visual Effects / Single
Our Little World Agency: Rethink + IKEA + Scouts Honour + a52 VFX Client: IKEA Canada Category: Visual Effects / Single
The Reset Agency: The Mill / New York Client: Verizon Category: Visual Effects / Single
Fumble Agency: Apple Client: Apple Category: Use of Licensed Music
We, the lovers Agency: BABEL / Paris Client: Santé public France Category: Use of Licensed Music
KFC Ciné Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux Client: KFC France Category: Sound Design
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships

2022 Best of Show Best of Show Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Show

OS22_CU001G

2022 Brand-Side / In-House Best of Discipline Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Best of Brand-Side / In-House

OS22_BS001G

2022 Film Best of Discipline Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Best of Film

OS22_FI001G

2022 Health & Wellness Best of Discipline Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Best of Health & Wellness

OS22_HW001G

2022 Branded Entertainment Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Branded Entertainment

OS22_BE001G

2022 Direct Marketing Best of Discipline Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Best of Direct Marketing

OS22_DM001G

2022 Moving Image Craft Best of Discipline Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Best of Moving Image Craft

OS22_MI001G

2022 Gaming Best of Discipline Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Best of Gaming

OS22_GA001G

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Pharma Best of Discipline Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Best of Pharma

OS22_PH001G

2022 Creative Use of Data Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Creative Use of Data

OS22_CU001G

2022 Social Media Best of Discipline Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Best of Social Media

OS22_SM001G

2022 Music & Sound Craft Best of Discipline Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Best of Music & Sound Craft

OS22_MS001G

2022 IP & Products Best of Discipline Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Best of IP & Products

OS22_IP001G

2022 Radio & Audio Best of Discipline Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Best of Radio & Audio

OS22_RA001G

2022 Out of Home Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Out of Home

OS22_OH001G

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Public Relations Best of Discipline Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Best of Public Relations

OS22_PR001G

2022 Print Best of Discipline Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

OS22_PT001G

2022 Interactive, Online & Mobile Best of Discipline Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Best of Interactive, Online & Mobile

OS22_IN001G

2022 Integrated Best of Discipline Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Best of Integrated

OS22_IG001G

2022 Interactive & Mobile Craft Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Interactive & Mobile Craft

OS22_IC001G

2022 Design Best of Discipline Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Best of Design

OS22_DE001G

2022 Penta Pencil Penta Pencil

Ogilvy UK / London

DOVE

A 65-Year Partnership

Penta Pencil

OS22_PP001P

2022 CMO Pencil CMO Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

CMO Pencil

OS22_CM001G

2022 Fusion Pencil Fusion Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Fusion Pencil

OS22_FP001F

2022 Fusion Pencil Fusion Pencil

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Fusion Pencil

OS22_FP002F

2022 Fusion Pencil Fusion Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Fusion Pencil

OS22_FP003F

2022 Sustainable Development Goals Pencil SDG Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Sustainable Development Goals

OS22_SD001D

2022 Sustainable Development Goals Pencil SDG Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Sustainable Development Goals

OS22_SD002D

2022 Green Pencil Green Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Green Pencil

OS22_GP001E

2022 Green Pencil Green Pencil

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Green Pencil

OS22_GP002E

2022 Creative Use of Data Gold Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Social Media

OS22_CU002G

2022 Gaming Gold Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand x Yggdrazil

Home Sweet Home Ep2

PC Games / Brand Integration / Placement

OS22_GA002G

2022 Creative Use of Data Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Storytelling

OS22_CU001G

2022 Moving Image Craft Gold Pencil

Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles

Crown Royal

It's a New World of Cocktails

Production Design

OS22_MI009G

2022 Moving Image Craft Gold Pencil

DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo

Otsuka Pharmaceutical Co., Ltd.

Find Your Own Way

Production Design

OS22_MI010G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

OS22_OH004G

2022 Moving Image Craft Gold Pencil

Blacksmith / New York + FIG / New York + Epoch Films / New York

Zillow

The Journey

Visual Effects / Single

OS22_MI013G

2022 Moving Image Craft Gold Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Visual Effects / Single

OS22_MI014G

2022 Moving Image Craft Gold Pencil

Rethink + IKEA + Scouts Honour + a52 VFX

IKEA Canada

Our Little World

Visual Effects / Single

OS22_MI015G

2022 Moving Image Craft Gold Pencil

The Mill / New York

Verizon

The Reset

Visual Effects / Single

OS22_MI016G

2022 Music & Sound Craft Gold Pencil

Apple

Apple

Fumble

Use of Licensed Music

OS22_MS002G

2022 Music & Sound Craft Gold Pencil

BABEL / Paris

Santé public France

We, the lovers

Use of Licensed Music

OS22_MS003G

2022 Music & Sound Craft Gold Pencil

Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux

KFC France

KFC Ciné

Sound Design

OS22_MS006G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Social Media Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Craft / Writing

OS22_SM008G

2022 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Online & Mobile Video / Interactive Video

OS22_IN003G

2022 Gaming Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

OS22_GA001G

2022 Experiential & Immersive Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_EX005G

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