The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
TBWA\Media Arts Lab / Los Angeles
222
2
The Monkeys, part of Accenture Song / Sydney
147
3
SERVICEPLAN GERMANY / Munich
108
4
Accenture Song Brand Denmark A/S / Copenhagen
87
5
Johannes Leonardo / New York
69
6
Ogilvy UK / London
63
7
Ogilvy / Toronto
57
8
FCB / New York
48
9
HeimatTBWA\ Germany
48
10
DENTSU INC. / Tokyo
45
11
DDB / Paris
42
12
Publicis Conseil / Paris
36
13
good design company / Tokyo
28.50
14
SIX inc. / Tokyo
28.50
15
AlmapBBDO
24
16
Alto New York
24
17
Droga5 / New York
18
18
BETC Paris
12
19
Leo Burnett Chicago / Chicago
12
20
VCCP / London
12
21
Accenture Song / New York
9
22
Grey London
9
23
LOLA-MULLENLOWE S.L.U / Madrid
9
24
Majority / Atlanta
9
25
McCann New York
9
26
Accenture Song / Cape Town
6
27
Marcel / Paris
6
28
Cheil Worldwide / Seoul
4
29
adam&eveDDB / London
3
30
Bensimon Byrne / Toronto
3
31
BigTime Creative Shop / Riyadh
3
32
Broken Heart Love Affair / Toronto
3
33
Cossette / Toronto
3
34
Deutsch LA
3
35
Havas London / London
3
36
Joe Public
3
37
Mother
3
38
MullenLowe Singapore / Singapore
3
39
Ogilvy / Madrid
3
40
Ogilvy Germany
3
41
PROMO TV GLOBO / Rio de Janeiro
3
42
Publicis One Touch
3
43
Saatchi & Saatchi ME / Dubai
3
44
The Monkeys, part of Accenture Song / Melbourne
3
45
Uncommon Creative Studio / London
3
46
Wieden+Kennedy / Portland
3
47
Wieden+Kennedy Tokyo / Tokyo
3
48
Zulu Alpha Kilo
3
49
adam&eveBerlin
1.50
50
DDB Group Germany / Berlin
1.50
