The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
McCann New York
156
2
FCB / New York
66
3
Marcel / Paris
66
4
VML / New York
40.50
5
Energy BBDO / São Paulo
30
6
FCB / Chicago
27
7
NORD DDB / Stockholm
24
8
Prime Weber Shandwick / Stockholm
24
9
Translation
18
10
VML Argentina
15
11
Leo Burnett Germany
12
12
TBWA\Media Arts Lab / Los Angeles
12
13
BBDO / New York
9
14
VML Australia
9
15
Performance Art / Toronto
6
16
Vector B McCann / Mexico City
6
17
Uncle Grey / Copenhagen
4.50
18
Wavemaker / Copenhagen
4.50
19
DAVID / Bogotá
4
20
Zenith / Bogotá
4
21
AlmapBBDO
3
22
Area 23, an IPG Health Company / New York
3
23
Buzzman / Paris
3
24
Cheil Spain / Madrid
3
25
Dentsu Creative Argentina
3
26
Dentsu Creative Chicago
3
27
Dentsu Creative New York
3
28
Droga5 Tokyo part of Accenture Song / Tokyo
3
29
GIGIL / Manila
3
30
GSD&M / Austin, TX
3
31
Marina Maher Communications / New York
3
32
Publicis Conseil / Paris
3
33
Saatchi & Saatchi / New York
3
34
Saatchi & Saatchi X / Cincinnati
3
35
SERVICEPLAN GERMANY / Munich
3
36
Showroom Experiential / Boston
3
37
Stendahls / Gothenburg
3
38
TBWA\HAKUHODO Inc. / Tokyo
3
39
adam&eveDDB / London
1.50
40
Grand Crew / Brooklyn, NY
1.50
41
VML / Dubai
1.50
42
Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
1
43
OMD Create Media Placement: OMD & OMD Create / Sydney
1
44
The Monkeys, part of Accenture Song / Sydney
1
45
Digitas
0.75
46
Fallon
0.75
47
G.O.A.T Singapore / Singapore
0.75
48
Ogilvy Malaysia
0.75
49
Publicis NY
0.75
50
the community + Contender
0.75
