The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
FCB / New York
309
2
LePub / São Paulo
135
3
Energy BBDO / Chicago
90
4
Klick Health / Toronto
48
5
DM9 / Sao Paulo
24
6
Area 23, an IPG Health Company / New York
21
7
Havas HOY / Mexico City
21
8
TBWA Hunt Lascaris / Johannesburg
21
9
Republica Havas / Miami
18
10
SERVICEPLAN GERMANY / Munich
13.50
11
Publicis Conseil / Paris
12
12
Rethink / Toronto
12
13
VML / Kansas City
12
14
20DASH / Sao Paulo
10.50
15
AlmapBBDO / Sao Paulo
10.50
16
L&C / New York
10.50
17
Happiness / an FCB alliance / Brussels
9
18
Critical Mass / Calgary
4.50
19
Current Global / Dubai
4.50
20
Dentsu Creative / Gurugram
4.50
21
Dentsu Creative Aotearoa / Auckland
4.50
22
Dentsu Creative Iberia / Lisbon
4.50
23
faith / London
4.50
24
FP7 McCann Dubai / Dubai
4.50
25
Special / New Zealand
4.50
26
VCCP / London
4.50
27
West BBDO / Los Angeles
4.50
28
Africa Creative / Sao Paulo
3
29
Cheil Spain / Madrid
3
30
Dash Digital / Cape Town
3
31
FCB / Chicago
3
32
IMPACT BBDO / Dubai
3
33
INNOCEAN USA / Huntington Beach
3
34
Leo Germany / Frankfurt am Main
3
35
Marcel / Paris
3
36
MRM Spain / Madrid
3
37
MullenLowe U.S.
3
38
Ogilvy Australia / Sydney
3
39
R/GA EMEA
3
40
Sid Lee
3
41
TBWA\Media Arts Lab / Los Angeles
3
42
VML / Bogotá
3
43
VML / New York
3
44
fischerAppelt Group / Hamburg
1.50
45
Fork Unstable Media GmbH / Hamburg
1.50
46
McCann Poland / Warsaw
1.50
47
McCann Worldgroup Romania / Bucharest
1.50
48
Angus Reid Group / Toronto
0.75
49
Colenso BBDO / Auckland
0.75
50
Leo / Toronto
0.75
