The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Primary Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Digital Agency, Media Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.


MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
90
135

Rank

Agency Rankings

Points

1

FCB / New York

207

2

TBWA\Media Arts Lab / Los Angeles

121.50

3

Ogilvy Canada / Toronto

90

4

Quality Experience / New York

72

5

BBDO / New York

69

6

Bear Meets Eagle On Fire / Sydney

64.50

7

AMVBBDO / London

54

8

Wieden+Kennedy / Portland

48

9

&Co. / NoA / Copenhagen

45

10

Broken Heart Love Affair / Toronto

39

11

BigTime Creative Shop / Riyadh

36

12

+61 / Sydney

34.50

13

EssenceMediacom

33

14

Mother / London

33

15

Special US / Los Angeles

30

16

Wieden+Kennedy / Amsterdam

30

17

ALTO NY / New York

24

18

Uncommon Creative Studio / London

24

19

AlmapBBDO / Sao Paulo

21

20

Bananas / Johannesburg

21

21

Klick Health / Toronto

21

22

Stendahls / Gothenburg

21

23

FCB / Chicago

15

24

Area 23, an IPG Health Company / New York

12

25

Droga5 ANZ, part of Accenture Song / Sydney

12

26

Accenture Song / New York

9

27

HeimatTBWA\ Germany

9

28

Ogilvy / New York

9

29

Publicis Conseil / Paris

9

30

Africa Creative / Sao Paulo

6

31

NOMINT / London

6

32

Wieden+Kennedy / London

6

33

( anónimo ) / Bogotá D.C.

4.50

34

( anónimo ) / Ciudad de México

4.50

35

BBDO GmbH / Duesseldorf

3

36

BETC / Paris

3

37

Dentsu Creative Taiwan / Taipei

3

38

Droga5 / Sao Paulo

3

39

FCB Canada / Toronto

3

40

Grey / New York

3

41

Havas / New York

3

42

Intertrend Communications / Plano TX

3

43

Joe Public

3

44

Kondurkar Studio / New Delhi

3

45

Rosewood Creative / Los Angeles

3

46

RPA

3

47

SERVICEPLAN GERMANY / Munich

3

48

SMALL / New York

3

49

VML Mexico / Mexico City

3

50

West BBDO / Los Angeles

3