The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

 - Gold Pencil  - Consumer Television / Consumer Television :20 Varying Lengths: Campaign
Agency: Collett Dickenson Pearce & Partners / London Client: Scottish & Newcastle Breweries Category: Consumer Television / Consumer Television :20 Varying Lengths: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Radio: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Single Gold Pencil
 - Gold Pencil  - Trade / Trade Any Size B/W or Color: Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Any Size B/W or Color: Campaign Gold Pencil
 - Gold Pencil  - Collateral / Collateral Brochures Other Than by Mail
Agency: Cole & Weber / Portland Client: Klein Bikes Category: Collateral / Collateral Brochures Other Than by Mail Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign
Agency: Martin/Williams, Minneapolis Client: American Humane Association Category: Public Service/Political / Public Service/Political Television: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Television Consumer Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Television Consumer Over :30 Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: Guinness Publishing Category: Consumer Television / Consumer Television :20 and Under: Single Gold Pencil
 - Gold Pencil  - Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single
Agency: Franklin Stoorza / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single Gold Pencil
 - Gold Pencil  - Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television :20 and Under: Campaign Gold Pencil
 - Gold Pencil  - Collateral / Direct Mail: Single
Agency: Ogilvy & Mather Direct / New York Client: Jaguar Cars Category: Collateral / Direct Mail: Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham Worldwide / Chicago Client: The Lake Michigan Federation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Gold Pencil
 - Gold Pencil  - Television / Television Consumer Over :30 Campaign
Agency: Wieden+Kennedy / Portland Client: McKenzie River Corporation/Black Star Beer Category: Television / Television Consumer Over :30 Campaign Gold Pencil
 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Chiat/Day / New York Client: Reebok Category: Non-Broadcast / Non-Broadcast Cinema/Video Gold Pencil
 - Gold Pencil  - Outdoor / Outdoor: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single
Agency: Streetsmart Advertising / New York Client: Coalition for the Homeless Category: Public Service/Political / Public Service/Political Television: Single Gold Pencil
 - Gold Pencil  - Outdoor / Outdoor: Single
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Outdoor / Outdoor: Single Gold Pencil
 - Gold Pencil  - Collateral / Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: Tabu Lingerie Category: Collateral / Direct Mail: Campaign Gold Pencil
 - Gold Pencil  - Collateral / P.O.P.
Agency: Think Tank / Nanaimo, British Columbia Client: The Bell Pub Category: Collateral / P.O.P. Gold Pencil
 - Gold Pencil  - Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / Minneapolis Client: Jim Beam Brands Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Williams & Rockwood / Salt Lake City Client: The Utah Short Film and Video Center Category: Consumer Television / Consumer Television Under $50,000 Budget: Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Radio: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: The Pine Street Inn Category: Public Service/Political / Public Service/Political Radio: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign Gold Pencil
 - Gold Pencil  - Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Martin Agency / Richmond Client: The Poe Museum Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Politcal / Public Service/Political Outdoor and Posters: Single
Agency: Borders Perrin & Norrander / Portland Client: Oregon Donor Program Category: Public Service/Politcal / Public Service/Political Outdoor and Posters: Single Gold Pencil
 - Gold Pencil  - Trade / Trade Color 1 Page or Spread: Single
Agency: Goodby Berlin & Silverstein / San Francisco Client: The New Yorker Category: Trade / Trade Color 1 Page or Spread: Single Gold Pencil
 - Gold Pencil  - Trade / Trade Color 1 Page or Spread: Single
Agency: Mad Dogs & Englishmen / New York Client: The Economist Magazine Category: Trade / Trade Color 1 Page or Spread: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 Varying Lengths: Campaign

1993 Advertising Gold Pencil

Collett Dickenson Pearce & Partners / London

Scottish & Newcastle Breweries

Consumer Television / Consumer Television :20 Varying Lengths: Campaign

93091T

 - Gold Pencil  - Public Service/Political / Public Service/Political Radio: Single

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Single

93059R

 - Gold Pencil  - Trade / Trade Any Size B/W or Color: Campaign

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Any Size B/W or Color: Campaign

93036A

 - Gold Pencil  - Collateral / Collateral Brochures Other Than by Mail

1993 Advertising Gold Pencil

Cole & Weber / Portland

Klein Bikes

Collateral / Collateral Brochures Other Than by Mail

93039A

 - Gold Pencil  - Consumer Television / Consumer Television :30/:25 Single

1993 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Single

93078T

 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

93053A

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign

1993 Advertising Gold Pencil

Martin/Williams, Minneapolis

American Humane Association

Public Service/Political / Public Service/Political Television: Campaign

93065T

 - Gold Pencil  - Consumer Television / Television Consumer Over :30 Single

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Television Consumer Over :30 Single

93072T

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single

1993 Advertising Gold Pencil

Leo Burnett / London

Guinness Publishing

Consumer Television / Consumer Television :20 and Under: Single

93086T

 - Gold Pencil  - Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

1993 Advertising Gold Pencil

Franklin Stoorza / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Single

93012A

 - Gold Pencil  - Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color 1 Page or Spread Including Magazine Supplements: Campaign

93017A

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television :20 and Under: Campaign

93089T

 - Gold Pencil  - Collateral / Direct Mail: Single

1993 Advertising Gold Pencil

Ogilvy & Mather Direct / New York

Jaguar Cars

Collateral / Direct Mail: Single

93042A

 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Single

1993 Advertising Gold Pencil

DDB Needham Worldwide / Chicago

The Lake Michigan Federation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

93050A

 - Gold Pencil  - Television / Television Consumer Over :30 Campaign

1993 Advertising Gold Pencil

Wieden+Kennedy / Portland

McKenzie River Corporation/Black Star Beer

Television / Television Consumer Over :30 Campaign

93075T

 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema/Video

1993 Advertising Gold Pencil

Chiat/Day / New York

Reebok

Non-Broadcast / Non-Broadcast Cinema/Video

93096T

 - Gold Pencil  - Outdoor / Outdoor: Campaign

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Campaign

93025A

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single

1993 Advertising Gold Pencil

Streetsmart Advertising / New York

Coalition for the Homeless

Public Service/Political / Public Service/Political Television: Single

93062T

 - Gold Pencil  - Outdoor / Outdoor: Single

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Outdoor / Outdoor: Single

93022A

 - Gold Pencil  - Collateral / Direct Mail: Campaign

1993 Advertising Gold Pencil

The Richards Group / Dallas

Tabu Lingerie

Collateral / Direct Mail: Campaign

93045A

 - Gold Pencil  - Collateral / P.O.P.

1993 Advertising Gold Pencil

Think Tank / Nanaimo, British Columbia

The Bell Pub

Collateral / P.O.P.

93047A

 - Gold Pencil  - Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

1993 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Jim Beam Brands

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

93001A

 - Gold Pencil  - Consumer Television / Consumer Television Under $50,000 Budget: Single

1993 Advertising Gold Pencil

Williams & Rockwood / Salt Lake City

The Utah Short Film and Video Center

Consumer Television / Consumer Television Under $50,000 Budget: Single

93093T

 - Gold Pencil  - Public Service/Political / Public Service/Political Radio: Campaign

1993 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

The Pine Street Inn

Public Service/Political / Public Service/Political Radio: Campaign

93061R

 - Gold Pencil  - Consumer Television / Consumer Television :30/:25 Campaign

1993 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

93082T

 - Gold Pencil  - Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

1993 Advertising Gold Pencil

The Martin Agency / Richmond

The Poe Museum

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

93005A

 - Gold Pencil  - Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

1993 Advertising Gold Pencil

Borders Perrin & Norrander / Portland

Oregon Donor Program

Public Service/Politcal / Public Service/Political Outdoor and Posters: Single

93055A

 - Gold Pencil  - Trade / Trade Color 1 Page or Spread: Single

1993 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

The New Yorker

Trade / Trade Color 1 Page or Spread: Single

93030A

 - Gold Pencil  - Trade / Trade Color 1 Page or Spread: Single

1993 Advertising Gold Pencil

Mad Dogs & Englishmen / New York

The Economist Magazine

Trade / Trade Color 1 Page or Spread: Single

93031A

Follow Us