The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: The Coca-Cola Company/Cherry Coke Category: Outdoor / Outdoor: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Martin/Williams Advertising / Minneapolis Client: Catholic Charities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham Client: National Safety Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: Crime Stoppers Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Agency: Plan-B / Venice Client: Curious Pictures Animation Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Agency: Fallon McElligott / Minneapolis Client: Jacob's Well Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Lowe & Partners/SMS / New York Client: Club Med Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Charlotte Client: Wrangler Company Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Fire Escape Advertising / Boston Client: Bottomless Closet Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Holland Advertising / New York Client: Humane Society Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political: Brochures and Direct Mail
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Kohnke Hanneken / Milwaukee Client: Milwaukee Brewers Baseball Club Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Consumer Television / Consumer Television :30 Single
Agency: BMP DDB / London Client: Sony Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Fox Network Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: USA Network Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Category: Consumer Television / Consumer Television :30 Single
Agency: Houston Herstek Favat / Boston Client: Converse Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Nikon Category: Consumer Television / Consumer Television :30 Single
Agency: Lansdown Conquest / London Client: Mercedes-Benz of North America Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Single
Agency: Lowe & Partners/SMS / New York Client: The Coca-Cola Company/Sprite Category: Consumer Television / Consumer Television :30 Single
Agency: Mother / London Client: Channel 5 Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA Chiat/Day / Venice Client: Weather Channel Category: Consumer Television / Consumer Television :30 Single

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

The Coca-Cola Company/Cherry Coke

Outdoor / Outdoor: Single

98258A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98401A

1998 Advertising Merit Award

Martin/Williams Advertising / Minneapolis

Catholic Charities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98402A

1998 Advertising Merit Award

Mullen Advertising / Wenham

National Safety Council

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98403A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Crime Stoppers

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

98404A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Non-Broadcast / Non-Broadcast: Out-of-Home

98516T

1998 Advertising Merit Award

Plan-B / Venice

Curious Pictures Animation

Non-Broadcast / Non-Broadcast: Out-of-Home

98517T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Jacob's Well

Newspaper / Newspaper 600 Lines or Less: Campaign

98139A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Club Med

Newspaper / Newspaper 600 Lines or Less: Campaign

98140A

1998 Advertising Merit Award

The Martin Agency / Charlotte

Wrangler Company

Newspaper / Newspaper 600 Lines or Less: Campaign

98141A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Newspaper / Newspaper 600 Lines or Less: Campaign

98142A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Newspaper / Newspaper 600 Lines or Less: Campaign

98143A

1998 Advertising Merit Award

Fire Escape Advertising / Boston

Bottomless Closet

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98415A

1998 Advertising Merit Award

Holland Advertising / New York

Humane Society

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98416A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98417A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political: Brochures and Direct Mail

98418A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

98499T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98500T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :20 and Under: Single

98501T

1998 Advertising Merit Award

Kohnke Hanneken / Milwaukee

Milwaukee Brewers Baseball Club

Consumer Television / Consumer Television :20 and Under: Single

98502T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Consumer Television / Consumer Television :20 and Under: Single

98503T

1998 Advertising Merit Award

Arnold Communications / Boston

Volkswagen

Consumer Television / Consumer Television :30 Single

98459T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98460T

1998 Advertising Merit Award

BBDO / New York

Mars/Snickers

Consumer Television / Consumer Television :30 Single

98461T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98462T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98463T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98464T

1998 Advertising Merit Award

BMP DDB / London

Volkswagen Group UK

Consumer Television / Consumer Television :30 Single

98465T

1998 Advertising Merit Award

BMP DDB / London

Sony

Consumer Television / Consumer Television :30 Single

98466T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98467T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98468T

1998 Advertising Merit Award

Cartoon Network / Atlanta

Cartoon Network

Consumer Television / Consumer Television :30 Single

98469T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98470T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98471T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Network

Consumer Television / Consumer Television :30 Single

98472T

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

98473T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

USA Network

Consumer Television / Consumer Television :30 Single

98474T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Television / Consumer Television :30 Single

98475T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

98476T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98477T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98478T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Single

98479T

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid

Consumer Television / Consumer Television :30 Single

98480T

1998 Advertising Merit Award

Houston Herstek Favat / Boston

Converse

Consumer Television / Consumer Television :30 Single

98481T

1998 Advertising Merit Award

Lansdown Conquest / London

Nikon

Consumer Television / Consumer Television :30 Single

98482T

1998 Advertising Merit Award

Lansdown Conquest / London

Mercedes-Benz of North America

Consumer Television / Consumer Television :30 Single

98483T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Single

98484T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

The Coca-Cola Company/Sprite

Consumer Television / Consumer Television :30 Single

98485T

1998 Advertising Merit Award

Mother / London

Channel 5

Consumer Television / Consumer Television :30 Single

98486T

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Weather Channel

Consumer Television / Consumer Television :30 Single

98487T

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