The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98336A
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98337A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
The Show '97
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98338A
Award:
1998 Advertising Merit Award
Agency:
Shoes 4 Industry / Louisville
Client:
Whistler's Music
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98339A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
The Advertising Club of Los Angeles
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98340A
Award:
1998 Advertising Merit Award
Agency:
TDA Advertising and Design / Longmont
Client:
Spyder Skiwear
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98341A
Award:
1998 Advertising Merit Award
Agency:
Thompson & Company / Memphis
Client:
Thomas & Betts
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98342A
Award:
1998 Advertising Merit Award
Agency:
Turner Fernandez Turner / Atlanta
Client:
CNN International
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98343A
Award:
1998 Advertising Merit Award
Agency:
Bill Brokaw Advertising / Cleveland
Client:
Info-Data
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98344A
Award:
1998 Advertising Merit Award
Agency:
Cross Colours / Johannesburg
Client:
Mercedes-Benz South Africa
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98330A
Award:
1998 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98331A
Award:
1998 Advertising Merit Award
Agency:
Gee Jeffrey & Partners / Toronto
Client:
Rogers Cantel
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98513T
Award:
1998 Advertising Merit Award
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98514T
Award:
1998 Advertising Merit Award
Agency:
TBWA Simons Palmer / London
Client:
Sony Playstation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98515T
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Blue Fox
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98230A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98231A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98232A
Award:
1998 Advertising Merit Award
Agency:
Asher & Partners / Los Angeles
Client:
California Department of Health Services
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98421T
Award:
1998 Advertising Merit Award
Agency:
J. Walter Thompson / New York
Client:
New York Cares
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98422T
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Singapore Cancer Society
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98423T
Award:
1998 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
Friends of Animals
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98424T
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Dedham Medical Association
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98350A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98351A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98352A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98353A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98354A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98355A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98356A
Award:
1998 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
LA Cellular
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98357A
Award:
1998 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
McCann's Irish Oatmeal
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98358A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98359A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98360A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98361A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98362A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Sony Electronics
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98363A
Award:
1998 Advertising Merit Award
Agency:
Peterson Milla Hooks / Minneapolis
Client:
Valentino's Pizza
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98364A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
AM General Corporation
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98365A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98366A