The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Consumer Magazine / Magazine Color Full Page or Spead: Single Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single
Agency: Bates Norway / Oslo Client: Audi of Norway Category: Consumer Television / Consumer Television Over :30 Single Gold Pencil
What Are You Getting Ready For? - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single
What Are You Getting Ready For? Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single
Agency: MTV / New York Client: MTV: Video Music Awards Category: Consumer Television / Consumer Television Over :30 Single Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign Gold Pencil
 - Gold Pencil  - Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign Gold Pencil
 - Gold Pencil  - Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign Gold Pencil
 - Gold Pencil  - Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: TBWA Simons Palmer / London Client: The Tate Gallery Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: MOJO Partners / Sydney Client: Australian Red Cross Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single Gold Pencil
 - Gold Pencil  - Trade / Trade B/W or Color Any Size: Campaign
Agency: Clarke Goward Advertising / Boston Client: InterNutria Category: Trade / Trade B/W or Color Any Size: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: DM9 DDB Publicadade / SĆ£o Paulo Client: SĆ£o Paulo Museum of Art Category: Public Service/Political / Public Service/Political: Outdoor and Posters Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Biltmore Estate Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single Gold Pencil
 - Gold Pencil  - Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade Color Full Page or Spread: Single Gold Pencil
Hollywood Video - Gold Pencil  - Consumer Radio / Consumer Radio: Single
Hollywood Video Agency: Cliff Freeman and Partners Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single Gold Pencil
 - Gold Pencil  - Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Newspaper / Newspaper Over 600 Lines: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman and Partners / New York Client: Outpost.com Category: Consumer Television / Consumer Television :30 Single Gold Pencil
 - Gold Pencil  - Consumer Radio / Consumer Radio: Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral: Posters
Agency: Saatchi & Saatchi / Madrid Client: Volvo EspaƱa SA Category: Collateral Advertising / Collateral: Posters Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign
Agency: Grey Advertising / Melbourne Client: Transpot Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television Varying Lengths: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden + Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :20 and Under: Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single
Agency: Team One Advertising / El Segundo Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single Gold Pencil
 - Gold Pencil  - Non-Broadcast / Non-Broadcast Out-of-Home: Single
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Markenfilm Category: Non-Broadcast / Non-Broadcast Out-of-Home: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman and Partners / New York Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign Gold Pencil
 - Gold Pencil  - Outdoor / Outdoor: Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Outdoor / Outdoor: Campaign Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Newspaper / Newspaper 600 Lines or Less: Single Gold Pencil
 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Non-Broadcast / Non-Broadcast Cinema: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Radio
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristars Casino Category: Consumer Television / Consumer Radio Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Campaign
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail Gold Pencil
 - Gold Pencil  - Non-Profit Organizations / Non-Profit - Web Sites
Agency: Blue Hypermedia / New York Client: Per Fronth / Rainforest Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Hampel Stefanides / New York Client: 5th Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: TV Twelve Category: Newspaper / Newspaper 600 Lines or Less: Campaign Gold Pencil
 - Silver Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Single
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Consumer Magazine / Magazine Color Full Page or Spead: Single Silver Pencil
 - Silver Pencil  - Newspaper / Newspaper Over 600 Lines: Single
Agency: Arnold Communications / Boston Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single Silver Pencil
 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single Silver Pencil
 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single Silver Pencil
 - Silver Pencil  - Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store Silver Pencil
 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign Silver Pencil
 - Silver Pencil  - Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single Silver Pencil
 - Silver Pencil  - Multimedia Campaign
Agency: BMP DDB / London Client: Volkswagen Group UK Category: Multimedia Campaign Silver Pencil
 - Silver Pencil  - Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Cape Town Client: Saatchi & Saatchi Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign Silver Pencil
 - Silver Pencil  - Trade / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single Silver Pencil
 - Silver Pencil  - Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single Silver Pencil
 - Silver Pencil  - Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Trade / Trade B/W or Color Any Size: Campaign Silver Pencil
 - Silver Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: RIDE / Austin Client: Lesbian & Gay Rights Lobby of Texas Category: Public Service/Political / Public Service/Political: Outdoor and Posters Silver Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Single

1999 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Consumer Magazine / Magazine Color Full Page or Spead: Single

99018A

 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Single

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Single

99001A

 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single

1999 Advertising Gold Pencil

Bates Norway / Oslo

Audi of Norway

Consumer Television / Consumer Television Over :30 Single

99080T

What Are You Getting Ready For? - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

What Are You Getting Ready For?

Consumer Television / Consumer Television Over :30 Single

99081T

 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single

1999 Advertising Gold Pencil

MTV / New York

MTV: Video Music Awards

Consumer Television / Consumer Television Over :30 Single

99085T

 - Gold Pencil  - Collateral Advertising / Collateral: Point of Purchase and In-Store

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99052A

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :20 and Under: Campaign

99097T

 - Gold Pencil  - Multimedia Campaign

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99108A

 - Gold Pencil  - Multimedia Campaign

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99109A

 - Gold Pencil  - Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

1999 Advertising Gold Pencil

TBWA Simons Palmer / London

The Tate Gallery

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99063A

 - Gold Pencil  - Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

1999 Advertising Gold Pencil

MOJO Partners / Sydney

Australian Red Cross

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99060A

 - Gold Pencil  - Trade / Trade B/W or Color Any Size: Campaign

1999 Advertising Gold Pencil

Clarke Goward Advertising / Boston

InterNutria

Trade / Trade B/W or Color Any Size: Campaign

99043A

 - Gold Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters

1999 Advertising Gold Pencil

DM9 DDB Publicadade / SĆ£o Paulo

SĆ£o Paulo Museum of Art

Public Service/Political / Public Service/Political: Outdoor and Posters

99066A

 - Gold Pencil  - Consumer Magazine / Magazine B/W Full Page or Spread: Single

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Biltmore Estate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

99015A

 - Gold Pencil  - Trade / Trade Color Full Page or Spread: Single

1999 Advertising Gold Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade Color Full Page or Spread: Single

99039A

Hollywood Video - Gold Pencil  - Consumer Radio / Consumer Radio: Single

1999 Advertising Gold Pencil

Cliff Freeman and Partners

Hollywood Video

Hollywood Video

Consumer Radio / Consumer Radio: Single

99592A

 - Gold Pencil  - Outdoor / Outdoor: Single

1999 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

99028A

 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Campaign

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Newspaper / Newspaper Over 600 Lines: Campaign

99004A

 - Gold Pencil  - Consumer Television / Consumer Television :30 Single

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Outpost.com

Consumer Television / Consumer Television :30 Single

99088T

 - Gold Pencil  - Consumer Radio / Consumer Radio: Campaign

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Campaign

99079R

 - Gold Pencil  - Collateral Advertising / Collateral: Posters

1999 Advertising Gold Pencil

Saatchi & Saatchi / Madrid

Volvo EspaƱa SA

Collateral Advertising / Collateral: Posters

99056A

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign

1999 Advertising Gold Pencil

Grey Advertising / Melbourne

Transpot Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

99074T

 - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television Varying Lengths: Campaign

99098T

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single

1999 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller Brewing Company

Consumer Television / Consumer Television :20 and Under: Single

99095T

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single

1999 Advertising Gold Pencil

Team One Advertising / El Segundo

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

99071T

 - Gold Pencil  - Non-Broadcast / Non-Broadcast Out-of-Home: Single

1999 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Markenfilm

Non-Broadcast / Non-Broadcast Out-of-Home: Single

99106T

 - Gold Pencil  - Consumer Television / Consumer Television :30 Campaign

1999 Advertising Gold Pencil

Cliff Freeman and Partners / New York

FOX Sports

Consumer Television / Consumer Television :30 Campaign

99091T

 - Gold Pencil  - Outdoor / Outdoor: Campaign

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Outdoor / Outdoor: Campaign

99031A

 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Single

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Newspaper / Newspaper 600 Lines or Less: Single

99008A

 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single

1999 Advertising Gold Pencil

BMP DDB / London

Volkswagen Group UK

Non-Broadcast / Non-Broadcast Cinema: Single

99104T

 - Gold Pencil  - Consumer Television / Consumer Radio

1999 Advertising Gold Pencil

Goldberg Moser O'Neill / San Francisco

Ameristars Casino

Consumer Television / Consumer Radio

99101T

 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Campaign

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99021A

 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Campaign

1999 Advertising Gold Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Campaign

99022A

 - Gold Pencil  - Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

1999 Advertising Gold Pencil

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

99069A

 - Gold Pencil  - Non-Profit Organizations / Non-Profit - Web Sites

1999 Interactive Gold Pencil

Blue Hypermedia / New York

Per Fronth / Rainforest Foundation

Non-Profit Organizations / Non-Profit - Web Sites

9990

 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign

1999 Advertising Gold Pencil

Hampel Stefanides / New York

5th Avenue Stamp Gallery

Newspaper / Newspaper 600 Lines or Less: Campaign

99011A

 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign

1999 Advertising Gold Pencil

Palmer Jarvis DDB / Vancouver

TV Twelve

Newspaper / Newspaper 600 Lines or Less: Campaign

99012A

 - Silver Pencil  - Consumer Magazine / Magazine Color Full Page or Spead: Single

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Consumer Magazine / Magazine Color Full Page or Spead: Single

99019A

 - Silver Pencil  - Newspaper / Newspaper Over 600 Lines: Single

1999 Advertising Silver Pencil

Arnold Communications / Boston

Volkswagen

Newspaper / Newspaper Over 600 Lines: Single

99002A

 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Single

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99082T

 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Single

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

99083T

 - Silver Pencil  - Collateral Advertising / Collateral: Point of Purchase and In-Store

1999 Advertising Silver Pencil

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99053A

 - Silver Pencil  - Consumer Television / Consumer Television Over :30 Campaign

1999 Advertising Silver Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

99086T

 - Silver Pencil  - Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99025A

 - Silver Pencil  - Multimedia Campaign

1999 Advertising Silver Pencil

BMP DDB / London

Volkswagen Group UK

Multimedia Campaign

99110A

 - Silver Pencil  - Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

1999 Advertising Silver Pencil

Saatchi & Saatchi / Cape Town

Saatchi & Saatchi

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99064A

 - Silver Pencil  - Trade / Trade B/W Full Page or Spread: Single

1999 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99037A

 - Silver Pencil  - Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

1999 Advertising Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99061A

 - Silver Pencil  - Trade / Trade B/W or Color Any Size: Campaign

1999 Advertising Silver Pencil

Fallon McElligott / Minneapolis

TIME

Trade / Trade B/W or Color Any Size: Campaign

99044A

 - Silver Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters

1999 Advertising Silver Pencil

RIDE / Austin

Lesbian & Gay Rights Lobby of Texas

Public Service/Political / Public Service/Political: Outdoor and Posters

99067A

Load More

Follow Us