The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

 - Gold Pencil  - Banners / Banner - Campaign
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign Gold Pencil
 - Gold Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM Gold Pencil
 - Gold Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising Gold Pencil
 - Gold Pencil  - Broadband Web Sites
Agency: OVEN Digital / New York Client: Hookt Category: Broadband Web Sites Gold Pencil
 - Gold Pencil  - Broadband Web Sites
Agency: OVEN Digital / New York Client: Digital Club Network "DCN" Category: Broadband Web Sites Gold Pencil
 - Gold Pencil  - Non-Profit Organizations
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations Gold Pencil
 - Gold Pencil  - Banners / Banner - Single
Agency: FCB Worldwide / Southfield Client: Little Caesers Pizza Enterprise Category: Banners / Banner - Single Gold Pencil
 - Gold Pencil  - Banners / Banner - Single
Agency: Freestyle Interactive / San Francisco Client: Sonic Net Category: Banners / Banner - Single Gold Pencil
 - Gold Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Gold Pencil
 - Gold Pencil  - E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Dennis Interactive/Margeotes Fertitta + Partners / New York Client: Margeotes, Fertita + Partners / New York Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites Gold Pencil
 - Gold Pencil  - Integrated Branding Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Integrated Branding Campaign Gold Pencil
 - Gold Pencil  - Integrated Branding Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Integrated Branding Campaign Gold Pencil
 - Gold Pencil  - Beyond the Banner
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner Gold Pencil
 - Gold Pencil  - Self-Promotion / Self-Promotion - CD-ROM
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM Gold Pencil
 - Gold Pencil  - Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Leo Burnett / Singapore Client: Action for AIDS Singapore Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler AG, Stuttgart Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM Gold Pencil
 - Silver Pencil  - Non-Profit Organizations / Non-Profit - CD-ROM
Agency: Smith & Jones / West Sand Lake Client: Vassar Brothers Hospital Category: Non-Profit Organizations / Non-Profit - CD-ROM Silver Pencil
 - Silver Pencil  - Banners / Banner - Campaign
Agency: Euro RSCG Partnership / North Sydney Client: Orange Category: Banners / Banner - Campaign Silver Pencil
 - Silver Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM
Agency: RAW Interactive / New York Client: American Express, commissioned by Strategic Category: Promotional Advertising / Promotional Advertising - CD-ROM Silver Pencil
 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising Silver Pencil
 - Silver Pencil  - Broadband Web Sites
Agency: AGENCY.COM / London Client: British Airways Category: Broadband Web Sites Silver Pencil
 - Silver Pencil  - Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Nike Category: Broadband Web Sites Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: OgilvyInteractive / New York Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Elephant Seven / Hamburg Client: Levi Strauss Germany Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom Silver Pencil
 - Silver Pencil  - Non-Profit Organizations
Agency: Bates Interactive / London Client: Warchild Category: Non-Profit Organizations Silver Pencil
 - Silver Pencil  - Banners / Banner - Single
Agency: FCB Worldwide / Southfield Client: Comedy Central Category: Banners / Banner - Single Silver Pencil
 - Silver Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Icon Nicholson / New York Client: Icon Nicholson Category: Self-Promotion / Self-Promotion - Other Digital Advertising Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource / Columbus Client: Burton Snowboards Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Silver Pencil
 - Silver Pencil  - E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: E-Commerce / E-Commerce - Web Sites Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Fork Unstable Media / Hamburg Client: Lufthansa Systems Network Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites Silver Pencil
 - Silver Pencil  - Integrated Branding Campaign
Agency: Duffy Design / Minneapolis Client: BMW 3 Series Coupe Category: Integrated Branding Campaign Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Deepend London / London Client: Apple Computer Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: R/GA / New York Client: Discovery Communications Inc. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising Silver Pencil
 - Silver Pencil  - Beyond the Banner
Agency: OgilvyInteractive / New York Client: IBM Category: Beyond the Banner Silver Pencil
 - Silver Pencil  - Self-Promotion / Self-Promotion - CD-ROM
Agency: New York Zoom / New York Client: New York Zoom Category: Self-Promotion / Self-Promotion - CD-ROM Silver Pencil
 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Elephant Seven / Hamburg Client: Quba Werbeagentur, Thomas Querfurth Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM Silver Pencil
 - Silver Pencil  - E-Commerce / E-Commerce - Other Digital Advertising
Agency: Organic / New York Client: CDNOW Category: E-Commerce / E-Commerce - Other Digital Advertising Silver Pencil
 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Web Sites
Agency: Oyster Partners / London Client: Rockstar Games Category: Promotional Advertising / Promotional Advertising - Web Sites Silver Pencil
 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Web Sites
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites Silver Pencil
 - Bronze Pencil  - Banners / Banner - Campaign
Agency: Martin Interactive / Richmond Client: Drug Free America Category: Banners / Banner - Campaign Bronze Pencil
 - Bronze Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM
Agency: tinderbox interactive / Capeto Client: The Association of Marketers Category: Promotional Advertising / Promotional Advertising - CD-ROM Bronze Pencil
 - Bronze Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising Bronze Pencil
 - Bronze Pencil  - Broadband Web Sites
Agency: Altrec.com / Bellevue Client: Altrec.com Category: Broadband Web Sites Bronze Pencil
 - Bronze Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Deepend London / London Client: FT.com Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising Bronze Pencil
 - Bronze Pencil  - Non-Profit Organizations
Agency: Icon Nicholson / New York Client: The Metropolitan Museum of Art Category: Non-Profit Organizations Bronze Pencil
 - Bronze Pencil  - Banners / Banner - Single
Agency: Agenciaclick / São Paulo Client: General Motors of Brazil Category: Banners / Banner - Single Bronze Pencil
 - Gold Pencil  - Banners / Banner - Campaign

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

 - Gold Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

 - Gold Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Interactive Gold Pencil

EURO RSCG DSW Partners / Salt Lake City

Intel

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0016N

 - Gold Pencil  - Broadband Web Sites

2000 Interactive Gold Pencil

OVEN Digital / New York

Hookt

Broadband Web Sites

00_0042N

 - Gold Pencil  - Broadband Web Sites

2000 Interactive Gold Pencil

OVEN Digital / New York

Digital Club Network "DCN"

Broadband Web Sites

00_0043N

 - Gold Pencil  - Non-Profit Organizations

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

 - Gold Pencil  - Banners / Banner - Single

2000 Interactive Gold Pencil

FCB Worldwide / Southfield

Little Caesers Pizza Enterprise

Banners / Banner - Single

00_0001N

 - Gold Pencil  - Banners / Banner - Single

2000 Interactive Gold Pencil

Freestyle Interactive / San Francisco

Sonic Net

Banners / Banner - Single

00_0002N

 - Gold Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

 - Gold Pencil  - E-Commerce / E-Commerce - Web Sites

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites

2000 Interactive Gold Pencil

Dennis Interactive/Margeotes Fertitta + Partners / New York

Margeotes, Fertita + Partners / New York

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0027N

 - Gold Pencil  - Integrated Branding Campaign

2000 Interactive Gold Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Integrated Branding Campaign

00_0038N

 - Gold Pencil  - Integrated Branding Campaign

2000 Interactive Gold Pencil

Wieden + Kennedy / Portland

Nike

Integrated Branding Campaign

00_0039N

 - Gold Pencil  - Beyond the Banner

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

 - Gold Pencil  - Self-Promotion / Self-Promotion - CD-ROM

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

 - Gold Pencil  - Non-Profit Organizations / Non-Profit - Other Digital Advertising

2000 Interactive Gold Pencil

Leo Burnett / Singapore

Action for AIDS Singapore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

00_0059N

 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

2000 Interactive Gold Pencil

Elephant Seven / Hamburg

DaimlerChrysler AG, Stuttgart

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0030N

 - Silver Pencil  - Non-Profit Organizations / Non-Profit - CD-ROM

2000 Interactive Silver Pencil

Smith & Jones / West Sand Lake

Vassar Brothers Hospital

Non-Profit Organizations / Non-Profit - CD-ROM

00_0058N

 - Silver Pencil  - Banners / Banner - Campaign

2000 Interactive Silver Pencil

Euro RSCG Partnership / North Sydney

Orange

Banners / Banner - Campaign

00_0006N

 - Silver Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM

2000 Interactive Silver Pencil

RAW Interactive / New York

American Express, commissioned by Strategic

Promotional Advertising / Promotional Advertising - CD-ROM

00_0014N

 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Interactive Silver Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0017N

 - Silver Pencil  - Broadband Web Sites

2000 Interactive Silver Pencil

AGENCY.COM / London

British Airways

Broadband Web Sites

00_0044N

 - Silver Pencil  - Broadband Web Sites

2000 Interactive Silver Pencil

Red Sky Interactive / San Francisco

Nike

Broadband Web Sites

00_0045N

 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0033N

 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Levi Strauss Germany

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0050N

 - Silver Pencil  - Non-Profit Organizations

2000 Interactive Silver Pencil

Bates Interactive / London

Warchild

Non-Profit Organizations

00_0056N

 - Silver Pencil  - Banners / Banner - Single

2000 Interactive Silver Pencil

FCB Worldwide / Southfield

Comedy Central

Banners / Banner - Single

00_0003N

 - Silver Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising

2000 Interactive Silver Pencil

Icon Nicholson / New York

Icon Nicholson

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0054N

 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Silver Pencil

Resource / Columbus

Burton Snowboards

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0021N

 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Silver Pencil

Sapient / San Francisco

Adobe

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0022N

 - Silver Pencil  - E-Commerce / E-Commerce - Web Sites

2000 Interactive Silver Pencil

Sapient / San Francisco

United Airlines

E-Commerce / E-Commerce - Web Sites

00_0036N

 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites

2000 Interactive Silver Pencil

Fork Unstable Media / Hamburg

Lufthansa Systems Network

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0028N

 - Silver Pencil  - Integrated Branding Campaign

2000 Interactive Silver Pencil

Duffy Design / Minneapolis

BMW 3 Series Coupe

Integrated Branding Campaign

00_0040N

 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

2000 Interactive Silver Pencil

Deepend London / London

Apple Computer

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0025N

 - Silver Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

2000 Interactive Silver Pencil

R/GA / New York

Discovery Communications Inc.

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0026N

 - Silver Pencil  - Beyond the Banner

2000 Interactive Silver Pencil

OgilvyInteractive / New York

IBM

Beyond the Banner

00_0009N

 - Silver Pencil  - Self-Promotion / Self-Promotion - CD-ROM

2000 Interactive Silver Pencil

New York Zoom / New York

New York Zoom

Self-Promotion / Self-Promotion - CD-ROM

00_0051N

 - Silver Pencil  - Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

2000 Interactive Silver Pencil

Elephant Seven / Hamburg

Quba Werbeagentur, Thomas Querfurth

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0031N

 - Silver Pencil  - E-Commerce / E-Commerce - Other Digital Advertising

2000 Interactive Silver Pencil

Organic / New York

CDNOW

E-Commerce / E-Commerce - Other Digital Advertising

00_0037N

 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Web Sites

2000 Interactive Silver Pencil

Oyster Partners / London

Rockstar Games

Promotional Advertising / Promotional Advertising - Web Sites

00_0010N

 - Silver Pencil  - Promotional Advertising / Promotional Advertising - Web Sites

2000 Interactive Silver Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Promotional Advertising / Promotional Advertising - Web Sites

00_0011N

 - Bronze Pencil  - Banners / Banner - Campaign

2000 Interactive Bronze Pencil

Martin Interactive / Richmond

Drug Free America

Banners / Banner - Campaign

00_0007N

 - Bronze Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM

2000 Interactive Bronze Pencil

tinderbox interactive / Capeto

The Association of Marketers

Promotional Advertising / Promotional Advertising - CD-ROM

00_0015N

 - Bronze Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Interactive Bronze Pencil

EURO RSCG DSW Partners / Salt Lake City

Iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0018N

 - Bronze Pencil  - Broadband Web Sites

2000 Interactive Bronze Pencil

Altrec.com / Bellevue

Altrec.com

Broadband Web Sites

00_0046N

 - Bronze Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

2000 Interactive Bronze Pencil

Deepend London / London

FT.com

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0034N

 - Bronze Pencil  - Non-Profit Organizations

2000 Interactive Bronze Pencil

Icon Nicholson / New York

The Metropolitan Museum of Art

Non-Profit Organizations

00_0057N

 - Bronze Pencil  - Banners / Banner - Single

2000 Interactive Bronze Pencil

Agenciaclick / São Paulo

General Motors of Brazil

Banners / Banner - Single

00_0004N

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