The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon / London Client: Skoda UK Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: WCRS / London Client: Reckitt Benckiser Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Finish Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon / New York Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Netflix.com Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Cummunications Pacific Bell Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Leo Burnett / London Client: Heinz Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Lowe Lintas / London Client: Birds Eye Walls Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Lowe Lintas / London Client: Weetabix Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mother Ltd. / London Client: Premier Brands Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Mother Ltd. / London Client: Premier Brands Category: Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Merit Award

Fallon / Minneapolis

PBS

Consumer Television / Consumer Television Varying Lengths: Campaign

010568A

2001 Advertising Merit Award

Fallon / London

Skoda UK

Consumer Television / Consumer Television Varying Lengths: Campaign

010569A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Varying Lengths: Campaign

010571A

2001 Advertising Merit Award

WCRS / London

Reckitt Benckiser

Consumer Television / Consumer Television Varying Lengths: Campaign

010572A

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010500A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010501A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Finish Line

Consumer Television / Consumer Television :30/:25 Single

010502A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010506A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010508A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010509A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010510A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010511A

2001 Advertising Merit Award

Fallon / New York

Conseco

Consumer Television / Consumer Television :30/:25 Single

010512A

2001 Advertising Merit Award

Fallon / Minneapolis

Public Broadcasting System

Consumer Television / Consumer Television :30/:25 Single

010513A

2001 Advertising Merit Award

Foote Cone & Belding / San Francisco

Amazon.com

Consumer Television / Consumer Television :30/:25 Single

010514A

2001 Advertising Merit Award

Foote Cone & Belding / San Francisco

Amazon.com

Consumer Television / Consumer Television :30/:25 Single

010515A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30/:25 Single

010516A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television :30/:25 Single

010517A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*TRADE

Consumer Television / Consumer Television :30/:25 Single

010518A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Netflix.com

Consumer Television / Consumer Television :30/:25 Single

010519A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Cummunications Pacific Bell

Consumer Television / Consumer Television :30/:25 Single

010520A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30/:25 Single

010521A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Television / Consumer Television :30/:25 Single

010522A

2001 Advertising Merit Award

Leo Burnett / London

Heinz

Consumer Television / Consumer Television :30/:25 Single

010523A

2001 Advertising Merit Award

Lowe Lintas / London

Birds Eye Walls

Consumer Television / Consumer Television :30/:25 Single

010524A

2001 Advertising Merit Award

Lowe Lintas / London

Weetabix

Consumer Television / Consumer Television :30/:25 Single

010525A

2001 Advertising Merit Award

Mother Ltd. / London

Premier Brands

Consumer Television / Consumer Television :30/:25 Single

010526A

2001 Advertising Merit Award

Mother Ltd. / London

Premier Brands

Consumer Television / Consumer Television :30/:25 Single

010527A

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