The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Rise up and flee Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3) Agency: Adworks Inc. / Washington Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance Agency: Rethink / Vancouver Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
Nike Paralympics - Wheelchair Parking Bay Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay" Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory Agency: F/Nazca Publicidade Ltda. / São Paulo Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
good air, architecture, nintendo, syphilis Agency: Ogilvy & Mather Argentina / Cap. Fed. Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Heroes / Mr. Chinese Food Delivery Agency: DDB / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein & Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

2001 Advertising Silver Pencil

Adworks Inc. / Washington

Newseum

Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)

Consumer Radio / Consumer Radio: Campaign

010065A

2001 Advertising Silver Pencil

Rethink / Vancouver

Earls Restaurants

Delivery Guys, The TV, Ambiance

Consumer Radio / Consumer Radio: Campaign

010076A

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Wheelchair Parking Bay

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - "Wheelchair Parking Bay"

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

F/Nazca Publicidade Ltda. / São Paulo

Skol Beer

Factory

International Foreign Language Commercial / Foreign Language Television

010098A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Bronze Pencil

Ogilvy & Mather Argentina / Cap. Fed.

Museo de la Ciudad (Museum of the City)

good air, architecture, nintendo, syphilis

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010056A

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Bronze Pencil

DDB / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

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