The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo Category: Package Design / Product Packaging: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein & Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein & Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
