The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Bronze Pencil
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
03014A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03026A