The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood
Agency: Bozell / New York
Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers
Agency: Bozell / New York
Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3
Agency: DY&R Wunderman / Singapore
Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent
Agency: The Integer Group / Lakewood
Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener
Agency: Leo Burnett / Singapore
Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Teeth
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trolley
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Kellogg Company Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Offroad on Plate
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Germany Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer
Agency: DDB / New York
Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard
Agency: BURRIS / Greensboro
Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna
Agency: GSD&M / Austin
Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone
Agency: Ogilvy & Mather / Chicago
Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum
Agency: Venables, Bell & Partners / Santa Monica
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland
Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
Epidermis
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Agency: Duezt Euro RSCG / São Paulo
Client: Citroën Category: Outdoor / Outdoor: Single
See Through
Agency: Holmes & Lee / Toronto
Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day
Agency: Lowe Bull Calvert Pace / Cape Town
Client: Durex Category: Outdoor / Outdoor: Single
Smart "Turning Circle"
Agency: Springer & Jacoby / Hamburg
Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Outdoor / Outdoor: Single
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Sky
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03286A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Video World
Title:
Blood
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03287A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Woodwind & Brasswind
Title:
Knickers
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03288A
Award:
2003 Advertising Merit Award
Agency:
DY&R Wunderman / Singapore
Client:
Land Rover
Title:
3x3
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03289A
Award:
2003 Advertising Merit Award
Agency:
The Integer Group / Lakewood
Client:
Molson
Title:
General Market Table Tent
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03290A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
McDonald's
Title:
Hotline
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03291A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Pacific Beauty Care
Title:
Straightener
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03292A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03293A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Teeth
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03294A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Kellogg Company
Title:
Trolley
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03295A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel Germany
Title:
Offroad on Plate
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03296A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03297A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03011R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03012R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Positive
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03013R
Award:
2003 Advertising Merit Award
Agency:
DDB / New York
Client:
Ad Council
Title:
Telemarketer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03014R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Getting Warmer, Cowboy Hat, Bands
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03437A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Admission, Confession, Hurry
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03438A
Award:
2003 Advertising Merit Award
Agency:
BURRIS / Greensboro
Client:
Golf Pride (a Division of Eaton Corporation)
Title:
Talk Show, Academy, Scorecard
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03439A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03440A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03441A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Corn, Close, Ladies
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03442A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Dial
Title:
Red Eye, Copier Room, Sauna
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03443A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Dive, Surprise, Subway
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03444A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Universal Business Adaptor, Elixer, Reality Detector
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03445A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Sears Roebuck and Co.
Title:
Rude Awakening, Role Reversal, Gone
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03446A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Morpharay, Devastator, Inflato Glove
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03447A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / Santa Monica
Client:
HBO Home Video-OZ
Title:
Jaywalking, Newspaper, Gum
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03448A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03449A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03450A
Award:
2003 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Epidermis
Category:
Outdoor / Outdoor: Single
Annual ID:
03232A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Outdoor / Outdoor: Single
Annual ID:
03233A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Palm Trees
Category:
Outdoor / Outdoor: Single
Annual ID:
03234A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Parking How Sad
Category:
Outdoor / Outdoor: Single
Annual ID:
03235A
Award:
2003 Advertising Merit Award
Agency:
Duezt Euro RSCG / São Paulo
Client:
Citroën
Title:
Design Technology and Performance, And There is Still Space Left Over for the Luggage
Category:
Outdoor / Outdoor: Single
Annual ID:
03236A
Award:
2003 Advertising Merit Award
Agency:
Holmes & Lee / Toronto
Client:
The Weather Network
Title:
See Through
Category:
Outdoor / Outdoor: Single
Annual ID:
03237A
Award:
2003 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Cape Town
Client:
Durex
Title:
Father's Day
Category:
Outdoor / Outdoor: Single
Annual ID:
03238A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
KFC
Title:
Ronald
Category:
Outdoor / Outdoor: Single
Annual ID:
03239A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Outdoor / Outdoor: Single
Annual ID:
03240A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
DaimlerChrysler VD
Title:
Smart "Turning Circle"
Category:
Outdoor / Outdoor: Single
Annual ID:
03241A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
BIC Razors
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
03242A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03141A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Cut Grass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03142A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03143A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03144A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03145A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
Cumulus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03146A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03147A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Lamppost
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03148A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Trolley
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03149A
