The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest
Agency: Colenso BBDO / Auckland
Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Agency: Leo Burnett / Prague
Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black
Agency: Ogilvy & Mather / New Delhi
Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker
Agency: Young & Rubicam / Miami
Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Babies, Ball, Skills, Diving
Agency: TBWA / London
Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
Five
Title:
Morphing Michael
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03398A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03399A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03400A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03401A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03402A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Puddles
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03403A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Wild Horses
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03470A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Allen & Gerritsen / Watertown
Client:
Jazz Musicians' Emergency Fund
Title:
Chemotherapy, Dues, Improvisational
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03358A
Award:
2003 Advertising Merit Award
Agency:
Blueflame / Guang Zhou
Client:
Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)
Title:
Part 1, Part 2, Part 3
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03359A
Award:
2003 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Spectrum Speakers
Title:
CA, PanTone, Marker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03360A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03361A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Kisses, Movie, Party
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03362A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Shire Skin Cancer Clinic
Title:
Face, Leg, Chest
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03363A
Award:
2003 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
Well-Adapted, Analyzed, Preserved
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03364A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
Torture Museum of Prague
Title:
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03365A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
HOPE
Title:
Hindu, Israeli, Black
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03366A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Amnesty International
Title:
Countries, Rights, Dates
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03367A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03368A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Abolitionist Action Committee
Title:
Little, Dillingham, Baker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03369A
Award:
2003 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Chauffeur
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03248A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ford Germany
Title:
Door Lock Promotion
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03249A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
South Auckland Health Foundation
Title:
Incubator
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03250A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03251A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Gary Player Country Club
Title:
Golf Ball
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03252A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Hartford
Title:
Hand, Growth Chart, Crayon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03117A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03118A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03119A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
Ferin Bookstore
Title:
What Else Does, Die Slowly, I Know We Get Used
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03120A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere, Wrinkle, Cell Phone
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03121A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
SuperPages
Title:
StripMall, Chinatown, Night Signs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03122A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Guang Zhou
Client:
Natural Touch Food
Title:
Gas Truck, Gas Station, Godown
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03123A
Award:
2003 Advertising Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Finest Luxury, Logo, Key
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03124A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
John Smiths
Title:
Babies, Ball, Skills, Diving
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03459A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03460A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03461A