The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Santa
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Shrinkage, Dog, Stethescope
Agency: Third Eye, The / ATLANTA
Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Birthday
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Award:
2003 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03009R
Award:
2003 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
City Lodge
Title:
Santa
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03006R
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03007G
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03003R
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03010A
Award:
2003 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Loaded
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03080A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03066A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03076A
Award:
2003 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03006A
Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A
Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A
Award:
2003 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03002G
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03021A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03022A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / New York
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03049A
Award:
2003 Advertising Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03050A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03053A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Bronze Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
All of the Above
Category:
Outdoor / Outdoor: Single
Annual ID:
03030A
Award:
2003 Advertising Bronze Pencil
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
03014A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Dog Poo
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03060A
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft - Altoids Sours
Title:
Explore, Blossom, Normal, Okay with That
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03033A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03026A
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Hippopotamus
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03042A
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Prague
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03063A
Award:
2003 Advertising Bronze Pencil
Agency:
Cathedral The Creative Center / Madrid
Client:
The Design House
Title:
Apple, Heineken, Benetton, The Economist
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03045A
Award:
2003 Advertising Bronze Pencil
Agency:
Third Eye, The / ATLANTA
Client:
Players Billiards Bar/Guinness
Title:
Shrinkage, Dog, Stethescope
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03057A
Award:
2003 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03010R
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03007R
Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft - Altoids Sours
Title:
Curiously Sour
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03008G
Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside, Flavor, Positive
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03004R
Award:
2003 Advertising Bronze Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03038A
Award:
2003 Advertising Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Key
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03004A
Award:
2003 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Vespa Naples
Title:
Mid Life Crisis, Tattoo, Wild
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03011A
Award:
2003 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03081A
Award:
2003 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03009A