The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Shut Down
Agency: Euro RSCG Interaction / São Paulo
Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email
Agency: Tribal DDB / Vancouver
Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading
Agency: OgilvyInteractive Singapore / Singapore
Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Who am I?
Agency: TBWA / Berlin
Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking
Agency: TBWA / Berlin
Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica
Agency: TBWA\Chiat\Day\Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Freshness
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Sea Breeze
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Soul Mates
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bow & Arrow
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Sony Computer Entertainment Category: Banners / Banner - Single
FedEx Super Box II
Agency: OgilvyInteractive / Toronto
Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Nike ACG Air Thielsen
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Corp. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Spamfanclub.com
Agency: Archrival / Lincoln
Client: Hormel Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
townnyc.com
Agency: AZUR / New York
Client: TOWN Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike-Philips.com
Agency: Blast Radius / Vancouver
Client: Nike-Philips Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Bonfire 02 + 03
Agency: deepPlay / Portland
Client: Bonfire Snowboarding/Adidas Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Snappleton
Agency: Deutsch / New York
Client: Snapple Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Audi A8
Agency: Double You / Barcelona
Client: Audi Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Open Show
Agency: Fallon / Minneapolis
Client: Archipelago Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ion Sitelet
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Online-Kollektion
Agency: Jung von Matt / Stuttgart
Client: Juwelier Jacobi Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Bronze Pencil
Agency:
Leopard / Boulder
Client:
Terraspring
Title:
Flash Demo
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03037N
Award:
2003 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
SPCA
Title:
Don't Ignore
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03065N
Award:
2003 Interactive Bronze Pencil
Agency:
Double You / Barcelona
Client:
Nike Spain
Title:
San Silvestre Vallecana 2002
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03021N
Award:
2003 Interactive Bronze Pencil
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox Studios
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03036N
Award:
2003 Interactive Bronze Pencil
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
Other Digital Media
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03040N
Award:
2003 Interactive Bronze Pencil
Agency:
M.A.P. / Manchester
Client:
Informatics I.T. Training
Title:
Smash, Score, Bogey
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03041N
Award:
2003 Interactive Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Lexus Minority Report Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03017N
Award:
2003 Interactive Bronze Pencil
Agency:
Ultra16 / New York
Client:
Sony Electronics
Title:
The Shoot
Category:
Beyond the Banner
Annual ID:
03013N
Award:
2003 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Monte seu Gol
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03045N
Award:
2003 Interactive Bronze Pencil
Agency:
Euro RSCG Interaction / São Paulo
Client:
Euro RSCG Interaction
Title:
Shut Down
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03060N
Award:
2003 Interactive Bronze Pencil
Agency:
Tribal DDB / Vancouver
Client:
Tribal DDB
Title:
Fight Hunger Email
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03061N
Award:
2003 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Theban Mapping Project
Title:
Theban Mapping Project
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03064N
Award:
2003 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle SuperSonics
Title:
Drobnjak's Manjaks
Category:
Integrated Branding Campaign
Annual ID:
03050N
Award:
2003 Interactive Bronze Pencil
Agency:
@radical.media / New York
Client:
@radical.media
Title:
@radical.media Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03057N
Award:
2003 Interactive Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Autoshow Listening Booth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03032N
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Sadia Sausages
Title:
Run, Sausage, Run
Category:
Banners / Banner - Single
Annual ID:
03066N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
GE 90
Category:
Banners / Banner - Single
Annual ID:
03067N
Award:
2003 Interactive Merit Award
Agency:
Brick On the Egg / Eton
Client:
Mother City Tours
Title:
This Way
Category:
Banners / Banner - Single
Annual ID:
03068N
Award:
2003 Interactive Merit Award
Agency:
Carat Interactive / San Francisco
Client:
Vodafone
Title:
Vodafone Expanding SMS Banner
Category:
Banners / Banner - Single
Annual ID:
03069N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
drownproofing
Category:
Banners / Banner - Single
Annual ID:
03070N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Tug of War
Category:
Banners / Banner - Single
Annual ID:
03071N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Happy Yoga
Title:
Happy Yoga Aspririn
Category:
Banners / Banner - Single
Annual ID:
03072N
Award:
2003 Interactive Merit Award
Agency:
Hedgeapple / London
Client:
Microsoft XBOX
Title:
XBOX Flashtrailer
Category:
Banners / Banner - Single
Annual ID:
03073N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Boxing Movement Sportstätte GmbH
Title:
Pop-Under Boxing
Category:
Banners / Banner - Single
Annual ID:
03074N
Award:
2003 Interactive Merit Award
Agency:
Martin Agency, The/ Martin Interactive / New York
Client:
Saralee Corp./Hanes Tagless Tee
Title:
Yahoo Scratch
Category:
Banners / Banner - Single
Annual ID:
03075N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Gaelic Inns
Title:
Loading
Category:
Banners / Banner - Single
Annual ID:
03076N
Award:
2003 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Tiny Movies
Category:
Banners / Banner - Single
Annual ID:
03077N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Alzheimer Forschung e.V.
Title:
Who am I?
Category:
Banners / Banner - Single
Annual ID:
03078N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Hannen Brauerei GmbH
Title:
Tuborg Pilsener The Beauty of Drinking
Category:
Banners / Banner - Single
Annual ID:
03079N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day\Tequila / New York
Client:
Absolut
Title:
Citronica
Category:
Banners / Banner - Single
Annual ID:
03080N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Freshness
Category:
Banners / Banner - Single
Annual ID:
03081N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Sea Breeze
Category:
Banners / Banner - Single
Annual ID:
03082N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Soul Mates
Category:
Banners / Banner - Single
Annual ID:
03083N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Bow & Arrow
Category:
Banners / Banner - Single
Annual ID:
03084N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Sony Computer Entertainment
Title:
PlayStation's Xbox Ambush Banner
Category:
Banners / Banner - Single
Annual ID:
03085N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Toronto
Client:
FedEx
Title:
FedEx Super Box II
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
03196N
Award:
2003 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan Corp.
Title:
Nike ACG Air Thielsen
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03147N
Award:
2003 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Hormel Foods
Title:
Spamfanclub.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03148N
Award:
2003 Interactive Merit Award
Agency:
AZUR / New York
Client:
TOWN
Title:
townnyc.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03149N
Award:
2003 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike-Philips
Title:
Nike-Philips.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03150N
Award:
2003 Interactive Merit Award
Agency:
deepPlay / Portland
Client:
Bonfire Snowboarding/Adidas
Title:
Bonfire 02 + 03
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03151N
Award:
2003 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Snapple
Title:
Snappleton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03152N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Audi Spain
Title:
Audi A8
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03153N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Archipelago
Title:
The Open Show
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03154N
Award:
2003 Interactive Merit Award
Agency:
Fitzgerald Brunetti Productions / New York
Client:
Volvo
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03155N
Award:
2003 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Football
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03156N
Award:
2003 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Women
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03157N
Award:
2003 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03158N
Award:
2003 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Ion Sitelet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03159N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
Juwelier Jacobi
Title:
Online-Kollektion
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03160N