The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Fight Hunger Email
Agency: Tribal DDB / Vancouver
Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Award:
2003 Interactive Bronze Pencil
Agency:
Tribal DDB / Vancouver
Client:
Tribal DDB
Title:
Fight Hunger Email
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03061N
Award:
2003 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
FDNY
Title:
Brotherhood Exhibit
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03031D
Award:
2003 Advertising Bronze Pencil
Agency:
Batey / Singapore
Client:
Ministry of Home Affairs
Title:
David's Diary
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03067A
Award:
2003 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Theban Mapping Project
Title:
Theban Mapping Project
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03064N
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03077A
Award:
2003 Design Bronze Pencil
Agency:
Kinetic / Singapore
Client:
Amara Holdings Limited
Title:
Ascend
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03003D
Award:
2003 Advertising Bronze Pencil
Agency:
Scholz & Friends / Hamburg
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03035A
Award:
2003 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03007A
Award:
2003 Design Bronze Pencil
Agency:
McCann-Erickson / Manchester
Client:
Durex Condoms-SSL International
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03012D
Award:
2003 Design Bronze Pencil
Agency:
Mother / London
Client:
Mother
Title:
Post It Notes
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03013D
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03087A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03003G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03004G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03005G
Award:
2003 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle SuperSonics
Title:
Drobnjak's Manjaks
Category:
Integrated Branding Campaign
Annual ID:
03050N
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Interactive Bronze Pencil
Agency:
@radical.media / New York
Client:
@radical.media
Title:
@radical.media Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03057N
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03023A
Award:
2003 Advertising Bronze Pencil
Agency:
Rick Johnson & Company / Albuquerque
Client:
New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Title:
Driver's Ed. Boy
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03070A
Award:
2003 Advertising Bronze Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Laundromat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03051A
Award:
2003 Interactive Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Autoshow Listening Booth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03032N