The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Paul Davis
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Brainy
Agency: Ogilvy South Africa / Johannesburg
Client: The Economist Category: Outdoor / Outdoor: Single
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One Category: Collateral Advertising / Collateral: Self-Promotion
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Collateral Advertising / Collateral: Self-Promotion
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Missing Stickers
Agency: Rethink / Vancouver
Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd. Category: Consumer Television / Consumer Television Over :30 Single
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Invites
Agency: Campbell Doyle Dye / London
Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Integrated Branding Campaign / Integrated Branding
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Parking, Footie, Dumped, Haircut
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for men Category: Consumer Radio / Consumer Radio: Campaign
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Spike Lee
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Keep your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Campaign
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Rock
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Virgins, Amish, Twins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Campaign
Jason Holley
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
50 years
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04045A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Advertising Silver Pencil
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04033A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Annual ID:
04023A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
The Economist
Title:
Brainy
Category:
Outdoor / Outdoor: Single
Annual ID:
04024A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04037A
Award:
2004 Advertising Silver Pencil
Agency:
Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04038A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04108A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Snakes
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04009A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04013A
Award:
2004 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
World Wildlife Fund
Title:
Missing Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04060A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / Bangkok
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04080A
Award:
2004 Advertising Silver Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04081A
Award:
2004 Advertising Silver Pencil
Agency:
Chelsea Pictures / New York
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04071A
Award:
2004 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04027A
Award:
2004 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04092A
Award:
2004 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04031A
Award:
2004 Advertising Bronze Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04058A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04048A
Award:
2004 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04050A
Award:
2004 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
04109A
Award:
2004 Advertising Bronze Pencil
Agency:
Marcus Thomas LLC / Cleveland
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04008A
Award:
2004 Advertising Bronze Pencil
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for men
Title:
Parking, Footie, Dumped, Haircut
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04078A
Award:
2004 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04014A
Award:
2004 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04105A
Award:
2004 Advertising Bronze Pencil
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04098A
Award:
2004 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04019A
Award:
2004 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04075A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04053A
Award:
2004 Advertising Bronze Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04102A
Award:
2004 Advertising Bronze Pencil
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04096A
Award:
2004 Advertising Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04046A
Award:
2004 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04088A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Rock
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04036A
Award:
2004 Advertising Bronze Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins, Amish, Twins
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04034A
Award:
2004 Advertising Bronze Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Annual ID:
04025A
Award:
2004 Advertising Bronze Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04043A
Award:
2004 Advertising Bronze Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Volkswagen
Title:
50 years
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04003A