The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Hooptown
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Colors, Grid, Capture
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo Inc. / Tokyo
Client: World Exposition, Aichi, Japan Category: Banners / Banner - Campaign
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Web Sites
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
e-Brochure
Agency: Digitas / Boston
Client: Saab Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Brand Guide Line
Agency: Arnold Worldwide / Boston
Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Global Crisis Counter
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas
Agency: herraiz soto & co / barcelona
Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Timberland E-Commerce Website
Agency: Fallon / Minneapolis
Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
4RealDough
Agency: 4RealDough / New York
Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404
Agency: AgênciaClick / São Paulo
Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo
Agency: Arteaga Interactivo / San Juan
Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion
Agency: Eight x Ten / New York
Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website
Agency: magneticNorth / Manchester
Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine
Agency: OgivlyInteractive Worldwide / New York
Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Periscope Web Site
Agency: Periscope / Minneapolis
Client: Periscope Category: Self-Promotion / Self-Promotion - Web Sites
www.SAYITLOUD.us
Agency: SAY IT LOUD! / Orlando
Client: SAY IT LOUD! Category: Self-Promotion / Self-Promotion - Web Sites
sharpeonline.com
Agency: Hamon - Associates / Santa Monica
Client: Sharpe + Associates Category: Self-Promotion / Self-Promotion - Web Sites
The knowledge
Agency: Taxi Studio / Abbots Leigh
Client: Taxi Studio Category: Self-Promotion / Self-Promotion - Web Sites
www.owerko.com
Agency: Wonderlust Industries / New York
Client: Lyle Owerko Category: Self-Promotion / Self-Promotion - Web Sites
Mari & Josef 'No Room at The Inn'
Agency: Mother Advertising / London
Client: Mother Category: Self-Promotion / Self-Promotion - Web Sites
Dr Pepper Raging Low Produc Launch
Agency: Click Here / Dallas
Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping
Agency: Fallon / Minneapolis
Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome
Agency: McKinney + Silver / Raleigh
Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign
Agency: Ogilvy & Mather / London
Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003
Agency: OgilvyOne worldwide / London
Client: IBM Category: Integrated Branding Campaign
Prodigy
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Thirst campaign
Agency: OgilvyInteractive worldwide / New York
Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign
Agency: OgilvyOne worldwide / Singapore
Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign
Agency: Periscope / Minneapolis
Client: MasterCraft Category: Integrated Branding Campaign
Palmer Jarvis DDB
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Aircraft Engines
Agency: Modem Media / Norwalk
Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email
Agency: Arc / London
Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Agency:
AOL Brazil / São Paulo
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Annual ID:
04003N
Award:
2004 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Annual ID:
04004N
Award:
2004 Interactive Bronze Pencil
Agency:
Juxt Interactive / Newport Beach
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04034N
Award:
2004 Interactive Bronze Pencil
Agency:
Truth and Advertising / Santa Ana
Client:
Truth and Advertising
Title:
Buddy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04060N
Award:
2004 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04019N
Award:
2004 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04020N
Award:
2004 Interactive Bronze Pencil
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04029N
Award:
2004 Interactive Bronze Pencil
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04031N
Award:
2004 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Annual ID:
04009N
Award:
2004 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Annual ID:
04010N
Award:
2004 Interactive Bronze Pencil
Agency:
Grupo W / Saltillo
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04063N
Award:
2004 Interactive Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04064N
Award:
2004 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Annual ID:
04013N
Award:
2004 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04024N
Award:
2004 Interactive Bronze Pencil
Agency:
Digitas / Boston
Client:
Saab
Title:
e-Brochure
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04032N
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Oral B
Title:
Brand Guide Line
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04201N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04218N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Jarabe de palo
Title:
Jarabe de palo Christmas
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04219N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Timberland
Title:
Timberland E-Commerce Website
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04204N
Award:
2004 Interactive Merit Award
Agency:
4RealDough / New York
Client:
Brian McBrearty
Title:
4RealDough
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04221N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
AgênciaClick
Title:
404
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04222N
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Arteaga Interactivo
Title:
Arteaga Interactivo
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04223N
Award:
2004 Interactive Merit Award
Agency:
Eight x Ten / New York
Client:
Sean Kennedy Santos Fotographie
Title:
Web site promotion
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04224N
Award:
2004 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
Home Page
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04225N
Award:
2004 Interactive Merit Award
Agency:
magneticNorth / Manchester
Client:
magneticNorth
Title:
mN Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04226N
Award:
2004 Interactive Merit Award
Agency:
OgivlyInteractive Worldwide / New York
Client:
Ogilvy North America
Title:
Red Online Magazine
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04227N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Periscope
Title:
Periscope Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04228N
Award:
2004 Interactive Merit Award
Agency:
SAY IT LOUD! / Orlando
Client:
SAY IT LOUD!
Title:
www.SAYITLOUD.us
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04229N
Award:
2004 Interactive Merit Award
Agency:
Hamon - Associates / Santa Monica
Client:
Sharpe + Associates
Title:
sharpeonline.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04230N
Award:
2004 Interactive Merit Award
Agency:
Taxi Studio / Abbots Leigh
Client:
Taxi Studio
Title:
The knowledge
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04231N
Award:
2004 Interactive Merit Award
Agency:
Wonderlust Industries / New York
Client:
Lyle Owerko
Title:
www.owerko.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04232N
Award:
2004 Interactive Merit Award
Agency:
Mother Advertising / London
Client:
Mother
Title:
Mari & Josef 'No Room at The Inn'
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04261N
Award:
2004 Interactive Merit Award
Agency:
Click Here / Dallas
Client:
Dr Pepper Raging Cow
Title:
Dr Pepper Raging Low Produc Launch
Category:
Integrated Branding Campaign
Annual ID:
04249N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
The Islands of the Bahamas Ministry of Tourism
Title:
Island Hopping
Category:
Integrated Branding Campaign
Annual ID:
04250N
Award:
2004 Interactive Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Travelocity
Title:
Where's My Gnome
Category:
Integrated Branding Campaign
Annual ID:
04251N
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford Sportka
Title:
Evil Twin Campaign
Category:
Integrated Branding Campaign
Annual ID:
04252N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003
Category:
Integrated Branding Campaign
Annual ID:
04253N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Prodigy
Category:
Integrated Branding Campaign
Annual ID:
04254N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / New York
Client:
Sprite
Title:
Thirst campaign
Category:
Integrated Branding Campaign
Annual ID:
04255N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
The Economist
Title:
Viral Brand Campaign
Category:
Integrated Branding Campaign
Annual ID:
04256N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft
Title:
2003 MasterCraft Campaign
Category:
Integrated Branding Campaign
Annual ID:
04257N
Award:
2004 Interactive Merit Award
Agency:
Publicis / London
Client:
Hewlett Packard
Title:
Hype
Category:
Integrated Branding Campaign
Annual ID:
04258N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Wonder
Category:
Integrated Branding Campaign
Annual ID:
04259N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Palmer Jarvis DDB
Category:
Integrated Branding Campaign
Annual ID:
04260N
Award:
2004 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
General Electric Aircraft Engines
Title:
Aircraft Engines
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04202N
Award:
2004 Interactive Merit Award
Agency:
Arc / London
Client:
Fiat
Title:
Ulysse Towel Email
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
04247N