The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Where do you see yourself? Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Goldspot Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The graduate Agency: BBDO / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
LOVE STORY Agency: Net#Work BBDO / Hyde Park Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Ice Car Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles' Agency: McCann Erickson / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Bicycle Lane Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Run Run Run - Calendar Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Impossible is Nothing Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
The Economist Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Soken DVD Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Donkey Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Intertool Poster Campaign "Extreme Longlife" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pizza Hut Delivery Agency: BBDO / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Where do you see yourself?

Collateral Advertising / Collateral: Self-Promotion

05038A

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Television / Consumer Television :30/:25 Campaign

05020T

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Silver Pencil

Mother / London

Orange Consumer

Goldspot

Consumer Television / Consumer Television Over :30 Campaign

05013T

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Advertising Silver Pencil

BBDO / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

VIRGIN ATLANTIC AIRWAYS

LOVE STORY

Consumer Television / Consumer Television Over :30 Single

05011T

2005 Advertising Bronze Pencil

DDB London / London

Volkswagen

Ice Car

Exceptional Innovation in Marketing / Innovative Marketing: Single

05003G

2005 Advertising Bronze Pencil

McCann Erickson / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

'Bubbles'

Exceptional Innovation in Marketing / Innovative Marketing: Single

05004G

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

BMX Rider Magazine

Bicycle Lane

Trade / Trade Color Full Page or Spread: Campaign

05025A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Nike

Run Run Run - Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05029A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Impossible is Nothing

Consumer Television / Consumer Television :30/:25 Campaign

05021T

2005 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

The Economist

Outdoor / Outdoor: Campaign

05022A

2005 Advertising Bronze Pencil

Euro RSCG Flagship Ltd. / Bangkok

Soken Electronics (Thailand) Co. Ltd.

Soken DVD

Consumer Television / Consumer Television Over :30 Campaign

05014T

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Advertising Bronze Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

Donkey

Non-Broadcast / Non-Broadcast: Cinema

05029T

2005 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

SLR-Class Jogger

Non-Broadcast / Non-Broadcast: Cinema

05030T

2005 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool Poster Campaign "Extreme Longlife"

Collateral Advertising / Collateral: Self-Promotion

05032A

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Bronze Pencil

BBDO / Singapore

Pizza Hut Singapore Pte Ltd

Pizza Hut Delivery

Collateral Advertising / Collateral Posters: Campaign

05036A

2005 Advertising Bronze Pencil

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Collateral Advertising / Collateral Posters: Campaign

05037A

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

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