The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Motoraver Verlag Category: Banners / Banner - Single
HYBRIDWORKS.jp
Agency: Masaki Hoshino / minato-ku, Tokyo
Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Ice Car
Agency: DDB London / London
Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Come and see new Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
WHERE IS TAMA?
Agency: HAKUHODOTBWAG1 / Tokyo
Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Ventriloquist
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Bicycle Lane
Agency: Saatchi & Saatchi / London
Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Global Warming
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Morph
Agency: OgilvyInteractive / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Hold My Skateboard While I Kiss Your Girlfriend
Agency: J Walter Thompson / London
Client: JWT Category: Collateral Design / Self-Promotion - Single Only
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Buddies, Dogs, Drive Through
Agency: DDB Canada / Vancouver
Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Baby/Old Man
Agency: Giovanni, FCB / São Paulo
Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
HP Screensaver
Agency: Modem media / London
Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The etiquette book
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Converse Gallery
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
HYSTERICAL GIRLFRIEND
Agency: GLUE LONDON / London
Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans
Agency: Pop & Co / New York City
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
Vodafone Design File
Agency: HAKUHODO i-studio / Minato ku
Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
The Economist
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Blindfolded Boxing
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Brand Gaming / Brand Gaming - Websites
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Donkey
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Waves
Agency: publicismojo auckland / Auckland
Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
HP Cord Music Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Award:
2005 Design Bronze Pencil
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05018D
Award:
2005 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
VIRGIN ATLANTIC AIRWAYS
Title:
LOVE STORY
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05011T
Award:
2005 Interactive Bronze Pencil
Agency:
Elephant Seven GmbH Nord / Hamburg
Client:
Motoraver Verlag
Title:
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Category:
Banners / Banner - Single
Annual ID:
05004N
Award:
2005 Interactive Bronze Pencil
Agency:
Masaki Hoshino / minato-ku, Tokyo
Client:
HYBRIDWORKS
Title:
HYBRIDWORKS.jp
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
05048N
Award:
2005 Design Bronze Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Car Alarm
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05043D
Award:
2005 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05003G
Award:
2005 Advertising Bronze Pencil
Agency:
McCann Erickson / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
'Bubbles'
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05004G
Award:
2005 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see new Swedish photography
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05051D
Award:
2005 Design Bronze Pencil
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
Animal ID Promotion Organization
Title:
WHERE IS TAMA?
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05047D
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Ventriloquist
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05005T
Award:
2005 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Annual ID:
05035N
Award:
2005 Interactive Bronze Pencil
Agency:
Syrup / New York
Client:
SonyStyle
Title:
Holiday Wishes
Category:
Integrated Branding Campaign
Annual ID:
05036N
Award:
2005 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05030D
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
BMX Rider Magazine
Title:
Bicycle Lane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05025A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Global Warming
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05044A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05008A
Award:
2005 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05010G
Award:
2005 Interactive Bronze Pencil
Agency:
OgilvyInteractive / São Paulo
Client:
GRAACC
Title:
Morph
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05054N
Award:
2005 Interactive Bronze Pencil
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save lives
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05055N
Award:
2005 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
JWT
Title:
Hold My Skateboard While I Kiss Your Girlfriend
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05023D
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05029A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Outdoor / Outdoor: Single
Annual ID:
05019A
Award:
2005 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05007G
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05017T
Award:
2005 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05018T
Award:
2005 Advertising Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Insurance Corporation of British Columbia (ICBC)
Title:
Buddies, Dogs, Drive Through
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05007R
Award:
2005 Advertising Bronze Pencil
Agency:
Giovanni, FCB / São Paulo
Client:
BMW do Brasil
Title:
Baby/Old Man
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05016A
Award:
2005 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Building
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05008D
Award:
2005 Advertising Bronze Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05025T
Award:
2005 Interactive Bronze Pencil
Agency:
Modem media / London
Client:
Hewlett Packard
Title:
HP Screensaver
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
05028N
Award:
2005 Design Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05038D
Award:
2005 Interactive Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Converse Gallery
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05017N
Award:
2005 Interactive Bronze Pencil
Agency:
GLUE LONDON / London
Client:
POT NOODLE
Title:
HYSTERICAL GIRLFRIEND
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
05044N
Award:
2005 Interactive Bronze Pencil
Agency:
Pop & Co / New York City
Client:
Cartoon Network
Title:
Calling All Titans
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
05045N
Award:
2005 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio / Minato ku
Client:
Vodafone
Title:
Vodafone Design File
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05024N
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05021T
Award:
2005 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
The Economist
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05022A
Award:
2005 Interactive Bronze Pencil
Agency:
TAXI / Toronto
Client:
Diamond + Schmitt Architects Inc
Title:
Diamond + Schmitt
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05027N
Award:
2005 Interactive Bronze Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
The MINI Jump In Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05042N
Award:
2005 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Blindfolded Boxing
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05043N
Award:
2005 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05003D
Award:
2005 Advertising Bronze Pencil
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05014T
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05013A
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Donkey
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05029T
Award:
2005 Advertising Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05030T
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05032A
Award:
2005 Advertising Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05115T
Award:
2005 Advertising Bronze Pencil
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Coastguard
Title:
Waves
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05041A
Award:
2005 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Annual ID:
05008N
Award:
2005 Interactive Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
The Islands Of The Bahamas Ministry Of Tourism
Title:
SOS Online Campaign
Category:
Banners / Banner - Campaign
Annual ID:
05009N
