The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Toy London Bus
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Pick Up Tree
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Sixty Magazine
Agency: Arnika / Hopewell Junction
Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick
Agency: JWT / Singapore
Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
Dog
Agency: Bates Singapore Pte Ltd / Singapore
Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign
Agency: Leo Burnett / Madrid
Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge
Agency: Leo Burnett India / Mumbai
Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale
Agency: Lowe New York / New York
Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault
Agency: Tonic Communications / UAE
Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06074A
Award:
2006 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Golf GTi
Title:
dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06075A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Jigsaw
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06076A
Award:
2006 Advertising Merit Award
Agency:
DDB SPAIN / MADRID
Client:
ROBERT BOSCH ESPA?A
Title:
PAINTING (CORDLESS TOOLS)
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06077A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06078A
Award:
2006 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06079A
Award:
2006 Advertising Merit Award
Agency:
Grey / Oslo
Client:
Oslo Hudpleiesenter
Title:
Monobrow
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06080A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Hot Coals
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06081A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Jogger
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06082A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Ve Have Vays
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06083A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy / London
Client:
Harrods
Title:
Stitch That
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06084A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Shark
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06085A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Hour Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06086A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06087A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Spoon
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06088A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Football
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06089A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Toy London Bus
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06090A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Pick Up Tree
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06091A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Named After
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06212A
Award:
2006 Advertising Merit Award
Agency:
Arnika / Hopewell Junction
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06248A
Award:
2006 Advertising Merit Award
Agency:
JWT / Singapore
Client:
Think Centre
Title:
Chopstick
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06249A
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Tourists
Category:
Consumer Radio / Campaign
Annual ID:
06053R
Award:
2006 Advertising Merit Award
Agency:
Bates Singapore Pte Ltd / Singapore
Client:
AC Delco Shock Absorbers
Title:
Dog
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06065A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Madrid
Client:
Fiat
Title:
Fiat Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06066A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Maneland Jungle Lodge
Title:
Jungle Lodge
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06067A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Federated Department Stores
Title:
Macy's One Day Sale
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06068A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06069A
Award:
2006 Advertising Merit Award
Agency:
Tonic Communications / UAE
Client:
Sony
Title:
Vault
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06070A
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06289A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Big Difference
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06290A
Award:
2006 Advertising Merit Award
Agency:
Think Tank 3 / New York
Client:
Think Tank 3
Title:
The Google Campaign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06291A
