The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Alesse.ca
Agency: Anderson DDB Health & Lifestyle / Toronto
Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert
Agency: Grupo W / Saltillo
Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City
Agency: Hello Design / Culver City
Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com
Agency: Sedgwick Rd. / Seattle
Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale
Agency: TribalDDB Canada / Vancouver
Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Speak Up
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose
Agency: OgilvyInteractive / Madrid
Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Target Up2d8 Desktop
Agency: juxt interactive / Newport Beach
Client: Target Corporation Category: Other Digital Media / Business to Consumer
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007
Agency: Euro RSCG 4D Interactive / London
Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious
Agency: McKinney / Durham
Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign
The Cape Town Experience
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Online Movies / Business to Consumer
Life
Agency: Johnson Cowan Hanrahan / Portland
Client: Brooks Sports, Inc. Category: Online Movies / Business to Consumer
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Online Movies / Business to Consumer
Penguin
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
bboybattle.com
Agency: Arnold / McLean
Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Viral and Email / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick
Agency: glue London / London
Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray
Agency: Leo Burnett / Frankfurt
Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto
Agency: Mekanism / San Francisco
Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself
Agency: Organic, Inc. / San Francisco
Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue
Agency: POKE / London
Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Reality Advertising
Agency: DDB Brasil / São Paulo
Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website
Agency: Tribal DDB Sydney / Sydney
Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Mini Banners
Agency: Domani Studios / Brooklyn
Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Where is W?
Agency: DENTSU WEST JAPAN INC. / HIROSHIMA
Client: UI-Bellmony Category: Viral and Email / Promotional Advertising
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Viral and Email / Promotional Advertising
9-Hour Gesture
Agency: Dentsu / Tokyo
Client: Bascule Inc. Category: New Media Innovation & Development / Banners
Award:
2006 Interactive Merit Award
Agency:
Anderson DDB Health & Lifestyle / Toronto
Client:
Wyeth Canada
Title:
Alesse.ca
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06197N
Award:
2006 Interactive Merit Award
Agency:
BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client:
Hessischer Rundfunk
Title:
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06198N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Museo del Desierto
Title:
Museum of Desert
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06199N
Award:
2006 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Los Angeles Conservancy
Title:
Curating the City
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06200N
Award:
2006 Interactive Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington State Department of Health
Title:
AshTrayMouth.com
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06201N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
Fraser Health Authority
Title:
Exhale
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06202N
Award:
2006 Interactive Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Speak Up
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06133N
Award:
2006 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Acci?n Contra el hambre
Title:
Rose
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06134N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Target Corporation
Title:
Target Up2d8 Desktop
Category:
Other Digital Media / Business to Consumer
Annual ID:
06251N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06255N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06256N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06259N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06260N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
GroundWorks Dancetheater
Title:
Not So Obvious
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06261N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Corporation
Title:
The Cape Town Experience
Category:
New Media Innovation & Development / Animation
Annual ID:
06249N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Annual ID:
06236N
Award:
2006 Interactive Merit Award
Agency:
Johnson Cowan Hanrahan / Portland
Client:
Brooks Sports, Inc.
Title:
Life
Category:
Online Movies / Business to Consumer
Annual ID:
06237N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Online Movies / Business to Consumer
Annual ID:
06238N
Award:
2006 Interactive Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Penguin
Category:
Online Movies / Business to Consumer
Annual ID:
06239N
Award:
2006 Interactive Merit Award
Agency:
Arnold / McLean
Client:
McDonald's
Title:
bboybattle.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06214N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06215N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
ABC
Title:
LOST
Category:
Viral and Email / Business to Consumer
Annual ID:
06216N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Viral and Email / Business to Consumer
Annual ID:
06217N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Scavenger
Category:
Viral and Email / Business to Consumer
Annual ID:
06218N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin Atlantic Airways
Title:
Jolly Good Call
Category:
Viral and Email / Business to Consumer
Annual ID:
06219N
Award:
2006 Interactive Merit Award
Agency:
glue London / London
Client:
Virgin Trains
Title:
Cockerel, christmas and sick
Category:
Viral and Email / Business to Consumer
Annual ID:
06220N
Award:
2006 Interactive Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Viral and Email / Business to Consumer
Annual ID:
06221N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Revell
Title:
Stingray
Category:
Viral and Email / Business to Consumer
Annual ID:
06222N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Category:
Viral and Email / Business to Consumer
Annual ID:
06223N
Award:
2006 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
SEGA
Title:
SEGA LABS: The Making of Full Auto
Category:
Viral and Email / Business to Consumer
Annual ID:
06224N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Crashtest
Category:
Viral and Email / Business to Consumer
Annual ID:
06225N
Award:
2006 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Sprint
Title:
Power Vision, Entertain Yourself
Category:
Viral and Email / Business to Consumer
Annual ID:
06226N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
SAB Miller (International)
Title:
Miller Revue
Category:
Viral and Email / Business to Consumer
Annual ID:
06227N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Floss Yo Grill
Category:
Viral and Email / Business to Consumer
Annual ID:
06228N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Valentine's Day
Category:
Viral and Email / Business to Consumer
Annual ID:
06229N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Reality Advertising
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06242N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
DENTSU INC.
Title:
Dentsu Creative School
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06243N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
BILD Seite*1Girl - Digital Installation and Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06244N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett and Arc Worldwide Canada / Toronto
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06245N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Sydney / Sydney
Client:
McDonald's Australia
Title:
McDonald's Corporate Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06246N
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Sony Computer Entertainment Europe
Title:
Mind Games: Head Space
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06208N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Kalles striped Jumbo tube
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06209N
Award:
2006 Interactive Merit Award
Agency:
Pop&Co. / New York City
Client:
Cartoon Network
Title:
Battle Ready
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06210N
Award:
2006 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Crispin Porter + Bogusky
Title:
Mini Banners
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06093N
Award:
2006 Interactive Merit Award
Agency:
DENTSU WEST JAPAN INC. / HIROSHIMA
Client:
UI-Bellmony
Title:
Where is W?
Category:
Viral and Email / Promotional Advertising
Annual ID:
06230N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Crossbar
Category:
Viral and Email / Promotional Advertising
Annual ID:
06231N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Bascule Inc.
Title:
9-Hour Gesture
Category:
New Media Innovation & Development / Banners
Annual ID:
06241N
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Bloc Media
Title:
Stackopolis
Category:
Brand Gaming / Self-Promotion
Annual ID:
06211N