The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

IS Hologram Agency: Team One / El Segundo Client: Lexus Category: Other Digital Media / Business to Consumer
MOTORmate Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia Agency: Leo Burnett / Chicago Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign
anyfilms.net Agency: MargeotesFertittaPowell / New York Client: Samsung Category: Online Movies / Business to Consumer
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Watchmechange Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus Agency: TEQUILA / Los Angeles Client: Sony PlayStation Category: Viral and Email / Business to Consumer
adidas Y-3 Cubes Agency: NEUE DIGITALE / Frankfurt Client: adidas Category: New Media Innovation & Development / Web Sites
Perfect Dark Zero Agency: AKQA / San Francisco Client: Xbox Category: Viral and Email / Promotional Advertising
Comcastic.com Agency: Goodby Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
Hakuhodo & Hakuhodo DY media partners Recruit 2007 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc. Category: Web Sites / Self-Promotion
Data visualisation Coca-Cola Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: Coca-Cola Category: Other Digital Media / Business to Business
Help Us Stop It Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: Viral and Email / Self-Promotion
www.nwyhstockimages.com Agency: NOWWASHYOURHANDS / LONDON Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
MOTEL Agency: TAXI / Toronto Client: Ihaveanidea Category: Viral and Email / Self-Promotion
Upside Down Agency: AgênciaClick / São Paulo Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner Agency: Crispin Porter + Bogusky / Miami Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com Agency: DoubleYou / Barcelona Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm Agency: Freestyle Interactive / San Francisco Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner Agency: Goodby Silverstein & Partners / San Francisco Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One! Agency: OgilvyOne / Beijing Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130 Agency: Saatchi & Saatchi Singapore / Singapore Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
BEYES EDIT STORE Agency: 777interactive / Tokyo Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
Puma Football Agency: BEAM Interactive / Boston Client: Puma Category: Web Sites / E-Commerce
Nike iD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
I just go wherever my shoes take me Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Camper Category: Web Sites / E-Commerce
groundhog202 Agency: Red Tettemer / Philadelphia Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
Saab "Saibu" Tour Agency: ADK / TOKYO Client: General Motors Category: Web Sites / Promotional Advertising
Nike Free Agency: AKQA / London Client: Nike Category: Web Sites / Promotional Advertising
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT Agency: Aoi Advertising Promotion Inc. / Tokyo Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
Shiseido uno Agency: Dentsu / Tokyo Client: Shiseido Category: Web Sites / Promotional Advertising
The Bad Luck Test Agency: Forsman & Bodenfors / Gothenburg Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10 Agency: Grupo W / Saltillo Client: Nike Category: Web Sites / Promotional Advertising
Beck Agency: Hi-ReS! / London Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold Agency: Hi-ReS! / London Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill Agency: Odopod / San FRancisco Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut Agency: OgilvyOne Worldwide / Singapore Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY Agency: ONE SKY INC. / Tokyo Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP Agency: ONE SKY INC. / Tokyo Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Chomp Champ Agency: Bernstein-Rein / Kansas City Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: New Media Innovation & Development / Games

2006 Interactive Bronze Pencil

Team One / El Segundo

Lexus

IS Hologram

Other Digital Media / Business to Consumer

06052N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

MOTORmate Integrated

Integrated Branding / Integrated Branding Campaign

06059N

2006 Interactive Bronze Pencil

Leo Burnett / Chicago

Altoids

Altoidia

Integrated Branding / Integrated Branding Campaign

06060N

2006 Interactive Bronze Pencil

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06061N

2006 Interactive Bronze Pencil

R/GA / New York

Nike

Nike iD

Integrated Branding / Integrated Branding Campaign

06062N

2006 Interactive Bronze Pencil

MargeotesFertittaPowell / New York

Samsung

anyfilms.net

Online Movies / Business to Consumer

06041N

2006 Interactive Bronze Pencil

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Online Movies / Business to Consumer

06042N

2006 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

GAP

Watchmechange

Viral and Email / Business to Consumer

06037N

2006 Interactive Bronze Pencil

TEQUILA / Los Angeles

Sony PlayStation

Shadow of the Colossus

Viral and Email / Business to Consumer

06038N

2006 Interactive Bronze Pencil

NEUE DIGITALE / Frankfurt

adidas

adidas Y-3 Cubes

New Media Innovation & Development / Web Sites

06049N

2006 Interactive Bronze Pencil

AKQA / San Francisco

Xbox

Perfect Dark Zero

Viral and Email / Promotional Advertising

06039N

2006 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Comcast

Comcastic.com

Viral and Email / Promotional Advertising

06040N

2006 Interactive Bronze Pencil

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO Inc.

Hakuhodo & Hakuhodo DY media partners Recruit 2007

Web Sites / Self-Promotion

06032N

2006 Interactive Merit Award

SCHOLZ & VOLKMER GmbH / Wiesbaden

Coca-Cola

Data visualisation Coca-Cola

Other Digital Media / Business to Business

06253N

2006 Interactive Merit Award

Agency.com / London

NSPCC

Help Us Stop It

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign

06080N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

Viral and Email / Self-Promotion

06232N

2006 Interactive Merit Award

NOWWASHYOURHANDS / LONDON

NOWWASHYOURHANDS

www.nwyhstockimages.com

Viral and Email / Self-Promotion

06233N

2006 Interactive Merit Award

TAXI / Toronto

Ihaveanidea

MOTEL

Viral and Email / Self-Promotion

06234N

2006 Interactive Merit Award

AgênciaClick / São Paulo

The Coca-Cola Company

Upside Down

Banners - Fixed Space / Business to Consumer - Single

06063N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fractal

Banners - Fixed Space / Business to Consumer - Single

06064N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

RoofStudio-Peg Banner

Banners - Fixed Space / Business to Consumer - Single

06065N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

PINK

Personality Banner

Banners - Fixed Space / Business to Consumer - Single

06066N

2006 Interactive Merit Award

DoubleYou / Barcelona

American Nike

www.nikerunning.com

Banners - Fixed Space / Business to Consumer - Single

06067N

2006 Interactive Merit Award

Freestyle Interactive / San Francisco

Dolby

Storm

Banners - Fixed Space / Business to Consumer - Single

06068N

2006 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Butterfly Banner

Banners - Fixed Space / Business to Consumer - Single

06069N

2006 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Saturn

Saturn Sky Sounds Banner

Banners - Fixed Space / Business to Consumer - Single

06070N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Car crash

Banners - Fixed Space / Business to Consumer - Single

06071N

2006 Interactive Merit Award

OgilvyOne / Beijing

Audi

Get Your Hands On the Real One!

Banners - Fixed Space / Business to Consumer - Single

06072N

2006 Interactive Merit Award

Saatchi & Saatchi Singapore / Singapore

HP Asia Pacific

HP DESIGNJET 130

Banners - Fixed Space / Business to Consumer - Single

06073N

2006 Interactive Merit Award

777interactive / Tokyo

Sony Family Club Inc.

BEYES EDIT STORE

Web Sites / E-Commerce

06183N

2006 Interactive Merit Award

BEAM Interactive / Boston

Puma

Puma Football

Web Sites / E-Commerce

06184N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike iD

Web Sites / E-Commerce

06185N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Camper

I just go wherever my shoes take me

Web Sites / E-Commerce

06186N

2006 Interactive Merit Award

Red Tettemer / Philadelphia

Pennsylvania Tourism

groundhog202

Online Movies / Promotional Advertising

06240N

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Other Digital Media / Public Service/Non-Profit/ Educational

06254N

2006 Interactive Merit Award

ADK / TOKYO

General Motors

Saab "Saibu" Tour

Web Sites / Promotional Advertising

06168N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Free

Web Sites / Promotional Advertising

06169N

2006 Interactive Merit Award

AKQA / San Francisco

Xbox

Project Gotham Racing 3

Web Sites / Promotional Advertising

06170N

2006 Interactive Merit Award

Aoi Advertising Promotion Inc. / Tokyo

Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)

EIGHT THE PROJECT

Web Sites / Promotional Advertising

06171N

2006 Interactive Merit Award

Dentsu / Tokyo

Shiseido

Shiseido uno

Web Sites / Promotional Advertising

06172N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IF

The Bad Luck Test

Web Sites / Promotional Advertising

06173N

2006 Interactive Merit Award

Grupo W / Saltillo

Nike

My Life as a 10

Web Sites / Promotional Advertising

06174N

2006 Interactive Merit Award

Hi-ReS! / London

Beck/Interscope, US

Beck

Web Sites / Promotional Advertising

06175N

2006 Interactive Merit Award

Hi-ReS! / London

Channel4, UK

Lost Untold

Web Sites / Promotional Advertising

06176N

2006 Interactive Merit Award

Odopod / San FRancisco

Red Bull

Red Bull Copilot: Downhill

Web Sites / Promotional Advertising

06177N

2006 Interactive Merit Award

OgilvyOne Worldwide / Singapore

Levi Strauss Asia Pacific Division Pte Ltd

Levi's? Square Cut

Web Sites / Promotional Advertising

06178N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Fuji Heavy Industries Ltd.

I FEEL LEGACY

Web Sites / Promotional Advertising

06179N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Microsoft Corporation(Japan)

JUMP-IN.JP

Web Sites / Promotional Advertising

06180N

2006 Interactive Merit Award

Bernstein-Rein / Kansas City

Ruby Tuesday

Chomp Champ

New Media Innovation & Development / Games

06247N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

New Media Innovation & Development / Games

06248N

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