The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Crime scences
Agency: Springer & Jacoby / Hamburg
Client: IFAW International Fund for Animal Welfare Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Help
Agency: Team One / El Segundo
Client: El Segundo Police Department Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Soroptimist"
Agency: Y&R Philippines, Inc. / Makati City
Client: Soroptimist of Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Mug shots
Agency: zig / toronto
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Bracelets
Agency: Duval Guillaume / Brussel
Client: Artsen Zonder Grenzen / Médecins Sans Frontières Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Hangers
Agency: JWT Argentina / Buenos Aires
Client: Salvation Army Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Drive Thru Art
Agency: Rethink / Vancouver
Client: Contemporary Art Gallery Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Tsotsi
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: SAFACT Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Big Hands - Wrestlers
Agency: The Campaign Palace / Red Cell / Melbourne
Client: Target Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Rock 'n' Roll Radio
Agency: Uncle Grey Oslo AS / Oslo
Client: Radio Tango Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Time Square
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Flight Attendant
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Refraction
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Le Doh
Agency: DDB Worldwide Pte Ltd / Singapore
Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Collateral / Posters - Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Collateral / Posters - Single
Land Rover
Agency: Ogilvy & Mather Philippines / Makati City
Client: DHL Worldwide Express Phils. Category: Collateral / Posters - Single
Nikon - Battlefield
Agency: Ogilvy Singapore / Singapore
Client: Nikon Singapore Category: Collateral / Posters - Single
Shoes
Agency: Ogilvy & Mather / Toronto
Client: Mattel Canada - Hot Wheels Category: Collateral / Posters - Single
"Dirt Road"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Collateral / Posters - Single
5 Kids
Agency: 303 Group Pty Ltd / Perth
Client: The Royal Lifesaving Society Australia Category: Public Service/Political Radio / Single
LABOUR
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Radio List
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Foreign
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Crime Report
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Crime Stoppers Category: Public Service/Political Radio / Single
Four Days
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Radio / Single
Mills and Boon
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Valentine's Messages
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Average
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Radio / Single
HIV is Great
Agency: saatchi & Saatchi / london
Client: National AIDS Trust Category: Public Service/Political Radio / Single
Vowels
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Espace Benevolat Category: Public Service/Political Radio / Single
AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Jug Simple Integrated Campaign
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Integrated Branding / Integrated Branding Campaign
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain
Agency: Duval Guillaume / Brussel
Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS
Agency: FALLON LONDON / LONDON
Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup
Agency: Santo Buenos Aires / Buenos Aires
Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
IFAW International Fund for Animal Welfare
Title:
Crime scences
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07307A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
El Segundo Police Department
Title:
Help
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07308A
Award:
2007 Advertising Merit Award
Agency:
Y&R Philippines, Inc. / Makati City
Client:
Soroptimist of Malaysia
Title:
"Soroptimist"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07309A
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
Greenpeace
Title:
Mug shots
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07310A
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Artsen Zonder Grenzen / Médecins Sans Frontières
Title:
Bracelets
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07499A
Award:
2007 Advertising Merit Award
Agency:
JWT Argentina / Buenos Aires
Client:
Salvation Army
Title:
Hangers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07500A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07501A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Contemporary Art Gallery
Title:
Drive Thru Art
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07502A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
SAFACT
Title:
Tsotsi
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07503A
Award:
2007 Advertising Merit Award
Agency:
The Campaign Palace / Red Cell / Melbourne
Client:
Target
Title:
Big Hands - Wrestlers
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07504A
Award:
2007 Advertising Merit Award
Agency:
Uncle Grey Oslo AS / Oslo
Client:
Radio Tango
Title:
Rock 'n' Roll Radio
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual ID:
07505A
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Time Square
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07132A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Flight Attendant
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
07133A
Award:
2007 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Bookears
Title:
King
Category:
Collateral / Posters - Single
Annual ID:
07253A
Award:
2007 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
Refraction
Category:
Collateral / Posters - Single
Annual ID:
07254A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Slouch
Category:
Collateral / Posters - Single
Annual ID:
07255A
Award:
2007 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mini
Title:
Blur
Category:
Collateral / Posters - Single
Annual ID:
07256A
Award:
2007 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
Hasbro Singapore
Title:
Le Doh
Category:
Collateral / Posters - Single
Annual ID:
07257A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Kiwicare
Title:
Hearses
Category:
Collateral / Posters - Single
Annual ID:
07258A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Lego
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Single
Annual ID:
07259A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Oh, The Shame
Category:
Collateral / Posters - Single
Annual ID:
07260A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Philippines / Makati City
Client:
DHL Worldwide Express Phils.
Title:
Land Rover
Category:
Collateral / Posters - Single
Annual ID:
07261A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nikon Singapore
Title:
Nikon - Battlefield
Category:
Collateral / Posters - Single
Annual ID:
07262A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Mattel Canada - Hot Wheels
Title:
Shoes
Category:
Collateral / Posters - Single
Annual ID:
07263A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Orkin Pest Control
Title:
Glue
Category:
Collateral / Posters - Single
Annual ID:
07264A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Dirt Road"
Category:
Collateral / Posters - Single
Annual ID:
07265A
Award:
2007 Advertising Merit Award
Agency:
303 Group Pty Ltd / Perth
Client:
The Royal Lifesaving Society Australia
Title:
5 Kids
Category:
Public Service/Political Radio / Single
Annual ID:
07339R
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
TOWER HAMLETS
Title:
LABOUR
Category:
Public Service/Political Radio / Single
Annual ID:
07340R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Annual ID:
07341R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Foreign
Category:
Public Service/Political Radio / Single
Annual ID:
07342R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Toronto Crime Stoppers
Title:
Crime Report
Category:
Public Service/Political Radio / Single
Annual ID:
07343R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
Four Days
Category:
Public Service/Political Radio / Single
Annual ID:
07344R
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Mills and Boon
Category:
Public Service/Political Radio / Single
Annual ID:
07345R
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Valentine's Messages
Category:
Public Service/Political Radio / Single
Annual ID:
07346R
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Average
Category:
Public Service/Political Radio / Single
Annual ID:
07347R
Award:
2007 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
National AIDS Trust
Title:
HIV is Great
Category:
Public Service/Political Radio / Single
Annual ID:
07348R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Espace Benevolat
Title:
Vowels
Category:
Public Service/Political Radio / Single
Annual ID:
07349R
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Lab Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07509G
Award:
2007 Advertising Merit Award
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07510G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07511G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Snapalope Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07512G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07513G
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Gaia
Title:
Pigs In Pain
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07514G
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE MODERN
Title:
TATE TRACKS
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07515G
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07516G
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Coca-Cola
Title:
Coca-Cola World Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07517G