The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Harvard T-Shirt
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny
Agency: BooneOakley / Charlotte
Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book
Agency: King James / Cape Town
Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign
Agency: BatesAsia Shanghai / Shanghai
Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab
Agency: CHI & Partners / London
Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies
Agency: Jung von Matt AG / Hamburg
Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary
Agency: la comunidad / Miami Beach
Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods
Agency: Mullen / Wenham
Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt
Agency: Ogilvy & Mather / New York
Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri
Agency: Publicis Mojo / Auckland
Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail
Agency: tda advertising & design / Boulder
Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Newspaper or Magazine - Single
Two-Faced
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
18 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
3 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Before / After
Agency: jwt mexico / df
Client: Cruz Roja Mexicana Category: Public Service/Political Print / Newspaper or Magazine - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Single
OroVerde "Diversity of Species" Ad
Agency: Ogilvy Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08255A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08256A
Award:
2008 Advertising Merit Award
Agency:
BooneOakley / Charlotte
Client:
BooneOakley
Title:
Abe The Honest Bunny
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08257A
Award:
2008 Advertising Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
Remember Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08258A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08147A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 1
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08148A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aéreas
Title:
With Gollog it gets there earlier
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08149A
Award:
2008 Advertising Merit Award
Agency:
BatesAsia Shanghai / Shanghai
Client:
Simon Tan
Title:
VW Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08150A
Award:
2008 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Tango
Title:
Certificates - Rehab
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08151A
Award:
2008 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz Smart Fortwo
Title:
Smart Fortwo Eco
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08152A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Unimed
Title:
Unimed Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08153A
Award:
2008 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
FACTS STRANGER THAN FICTION
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08154A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
CinemaxX AG
Title:
Only at the movies
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08155A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08156A
Award:
2008 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Comedy
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08157A
Award:
2008 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Inlingua Language School
Title:
Outlines
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08158A
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Publirevistas / Rolling Stone
Title:
40th Anniversary
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08159A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08160A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08161A
Award:
2008 Advertising Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Amp Ad Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08162A
Award:
2008 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Winston Rods
Title:
Winston Rods
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08163A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Fage
Title:
Ridiculously Thick Yogurt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08164A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08165A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Swanndri
Title:
Swanndri
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08166A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08167A
Award:
2008 Advertising Merit Award
Agency:
tda advertising & design / Boulder
Client:
Titus Bicycles
Title:
Suggested Retail
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08168A
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
The Unofficial Drink of the World
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08169A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just a T-Shirt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08170A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08259A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08260A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
18 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08261A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
3 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08262A
Award:
2008 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Cruz Roja Mexicana
Title:
Before / After
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08263A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08264A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Diversity of Species" Ad
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08265A
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Banco do Brasil
Title:
Entrance Banners
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08441A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell and Partners / San Francisco
Client:
Audi of America
Title:
Audi Moment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08442A
Award:
2008 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Alliance Theatre
Title:
Cuttin Up
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08443A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08444A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Denver Museum
Title:
Titanic Ambient
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08445A
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08446A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08447A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08448A
Award:
2008 Advertising Merit Award
Agency:
HAKUHODO + HAKUHODO Kettle / Tokyo
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08449A
Award:
2008 Advertising Merit Award
Agency:
JWT / New York
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08450A
