The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
"Cupid"/"Snow White"/"Concubine"/"Tarzan"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Charlie
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Duracell Category: Collateral / Posters - Single
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral / Posters - Single
