The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Go Miniman Go T-Shirt
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Collateral Design / Promotion (Agencies creating work for individuals)
Bird Droppings
Agency: The Classic Partnership Advertising / Dubai
Client: Clive Temple Category: Collateral Design / Promotion (Agencies creating work for individuals)
Living Proof Consumer Cards
Agency: Wolff Olins / New York
Client: Living Proof Category: Collateral Design / Promotion (Agencies creating work for individuals)
Beer
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story
Agency: King James / Cape Town
Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky
Agency: Opolis Design / Tigard
Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy
Agency: Paprika / Montreal
Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass
Agency: The Old Shanghai Firecracker Factory / johannesburg
Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SOPHIE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Someday, Today
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single
Matchbox City
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Mansion
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: The Hong Kong Jockey Club Category: Collateral Design / P.O.P. and In-Store - Single
The Alpina Wall Calendar 2009
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Alpina Farben GmbH Category: Collateral Design / P.O.P. and In-Store - Single
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo
Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington
Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
Go Miniman Go T-Shirt
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09177D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Clive Temple
Title:
Bird Droppings
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09178D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Living Proof
Title:
Living Proof Consumer Cards
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
09179D
Award:
2009 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Beer
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09180D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09181D
Award:
2009 Design Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
What's your Story
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09182D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Opolis Design
Title:
Blocky
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09183D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Paprika
Title:
Graffititherapy
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09184D
Award:
2009 Design Merit Award
Agency:
The Old Shanghai Firecracker Factory / johannesburg
Client:
The Old Shanghai Firecracker Factory
Title:
Water glass
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09185D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
SOPHIE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09160D
Award:
2009 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Someday, Today
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09161D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Matchbox City
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09162D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
The Hong Kong Jockey Club
Title:
Mansion
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09163D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Alpina Farben GmbH
Title:
The Alpina Wall Calendar 2009
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09164D
Award:
2009 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Annual ID:
09132D
Award:
2009 Design Merit Award
Agency:
AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Annual ID:
09133D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Southeast Asia Online Store Launch Poster
Category:
Collateral Design / Posters - Single
Annual ID:
09134D
Award:
2009 Design Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Annual ID:
09135D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -I
Category:
Collateral Design / Posters - Single
Annual ID:
09136D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -II
Category:
Collateral Design / Posters - Single
Annual ID:
09137D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Annual ID:
09138D