The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard
Agency: Space150 / Minneapolis
Client: Forever 21 Category: Other Branded Entertainment /
YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
Bud United/Paint Your Face App
Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Applications /
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Music
Annual ID:
11021E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Film / Documentaries
Annual ID:
11007E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
My Movie Pitch From American Express
Category:
Other Branded Entertainment /
Annual ID:
11030E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Space150 / Minneapolis
Client:
Forever 21
Title:
Forever Fresh Digital Billboard
Category:
Other Branded Entertainment /
Annual ID:
11031E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Annual ID:
11001E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client:
AB-INBEV
Title:
Bud United/Paint Your Face App
Category:
Branded Applications /
Annual ID:
11015E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Branded Applications /
Annual ID:
11016E