The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Online Branded Entertainment / Campaign
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Music
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Film / Documentaries
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Other Branded Entertainment /
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Events and Installations /
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Branded Applications /
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
My Movie Pitch From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard
Agency: Space150 / Minneapolis
Client: Forever 21 Category: Other Branded Entertainment /
YouTube Play
Agency: Obscura Digital / San Francisco
Client: YouTube Category: Events and Installations /
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
Bud United/Paint Your Face App
Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Applications /
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment / Campaign
Daredevil Delivery
Agency: Soho Square Beijing / Beijing
Client: Subway Category: Gaming / Branded Mobile Games
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Agency: MediaCom / New York
Client: Audi of America Category: Television / Specials or one-time screenings
Holiday Inn- Stay U Music
Agency: McCann Erickson New York / New York
Client: Holiday Inn Category: Music
Stephen Dupont
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Film / Documentaries
MTV Scratch + The Pepsi Refresh Project
Agency: MTV Scratch / New York
Client: PepsiCo Category: Television / Reality/Unscripted Series
Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Kenny Powers Gets Signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Branded Entertainment /
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA
Agency: Colman Rasic / Sydney
Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Annual ID:
11023E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Television / Specials or one-time screenings
Annual ID:
11003E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Music
Annual ID:
11020E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Film / Documentaries
Annual ID:
11006E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Other Branded Entertainment /
Annual ID:
11029E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Annual ID:
11026E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Annual ID:
11014E
Award:
2011 Branded Entertainment Gold Pencil
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Prom Date
Category:
Online Branded Entertainment /
Annual ID:
11017E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Music
Annual ID:
11021E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 1
Category:
Film / Documentaries
Annual ID:
11007E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
My Movie Pitch From American Express
Category:
Other Branded Entertainment /
Annual ID:
11030E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Space150 / Minneapolis
Client:
Forever 21
Title:
Forever Fresh Digital Billboard
Category:
Other Branded Entertainment /
Annual ID:
11031E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Obscura Digital / San Francisco
Client:
YouTube
Title:
YouTube Play
Category:
Events and Installations /
Annual ID:
11027E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Annual ID:
11001E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited
Client:
AB-INBEV
Title:
Bud United/Paint Your Face App
Category:
Branded Applications /
Annual ID:
11015E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Branded Applications /
Annual ID:
11016E
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Mother / ny
Client:
Stella Artois
Title:
Up There
Category:
Online Branded Entertainment /
Annual ID:
11018E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11025E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
Soho Square Beijing / Beijing
Client:
Subway
Title:
Daredevil Delivery
Category:
Gaming / Branded Mobile Games
Annual ID:
11013E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Audi of America
Title:
"Truth in Motion: The U.S. Ski Team's Road to Vancouver"
Category:
Television / Specials or one-time screenings
Annual ID:
11005E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson New York / New York
Client:
Holiday Inn
Title:
Holiday Inn- Stay U Music
Category:
Music
Annual ID:
11022E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Stephen Dupont
Category:
Film / Documentaries
Annual ID:
11008E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
VIRTUE / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Events and Installations /
Annual ID:
11028E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
MTV Scratch / New York
Client:
PepsiCo
Title:
MTV Scratch + The Pepsi Refresh Project
Category:
Television / Reality/Unscripted Series
Annual ID:
11002E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E
Award:
2011 Branded Entertainment Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Gets Signed by K-Swiss
Category:
Online Branded Entertainment /
Annual ID:
11019E
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E
Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E
Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E
Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E
Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E
Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E
Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E
Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Annual ID:
11097E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Television / Specials or one-time screenings
Annual ID:
11035E
Award:
2011 Branded Entertainment Merit Award
Agency:
Colman Rasic / Sydney
Client:
MTV EXIT & MUSE
Title:
MK ULTRA
Category:
Television / Specials or one-time screenings
Annual ID:
11036E
