The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Delville Wood Dice
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Non-Broadcast / Single
Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy Category: Consumer Radio / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Typography in Design / Single