The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Urgent
Agency: Kinetic Singapore / Singapore
Client: Urgent Rubber Stamp Makers Category: Corporate Identity / Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Delville Wood Dice
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW Category: Broadcast Design / Single
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Single
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Non-Broadcast / Single
Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy Category: Consumer Radio / Single
The BMW Light Wall „Reflection“
Agency: Serviceplan / München
Client: BMW AG Deutschland Category: Typography in Design / Single
Award:
2011 Design Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Urgent Rubber Stamp Makers
Title:
Urgent
Category:
Corporate Identity / Single
Annual ID:
11011D
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Annual ID:
11013A
Award:
2011 Design Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Delville Wood Dice
Category:
Direct Mail / Single
Annual ID:
11055D
Award:
2011 Design Bronze Pencil
Agency:
BSUR Agency / Amsterdam
Client:
MINI/BMW
Title:
MINI COUNTRYMAN FLOW
Category:
Broadcast Design / Single
Annual ID:
11058D
Award:
2011 Design Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Broadcast Design / Single
Annual ID:
11059D
Award:
2011 Advertising Bronze Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Annual ID:
11085G
Award:
2011 Advertising Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Annual ID:
11087G
Award:
2011 Design Bronze Pencil
Agency:
Taxi 2 / Toronto
Client:
MINI Canada
Title:
Vending Machine
Category:
Outdoor Design / Single
Annual ID:
11045D
Award:
2011 Advertising Bronze Pencil
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Annual ID:
11072T
Award:
2011 Advertising Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Annual ID:
11079T
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Non-Broadcast / Single
Annual ID:
11080T
Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Annual ID:
11048R