The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Occupy George
Agency: Occupy George / Marlboro
Client: Occupy George Category: Collateral / Promotional Items
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai
Agency: Wieden + Kennedy New Delhi / New Delhi
Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Ole Category: Consumer Television / Over 60 second - Single
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
Award:
2012 Advertising Merit Award
Agency:
Occupy George / Marlboro
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Annual ID:
12249A
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12528T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12529T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Budweiser Canada
Title:
Flash Fans
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12389T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12390T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12391T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12392T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12393T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12394T
Award:
2012 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12395T
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12396T
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Gladiator Energy Drink
Title:
Abs
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12397T
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Lagardère - Tiji
Title:
Colours
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12398T
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Tokyo
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12399T
Award:
2012 Advertising Merit Award
Agency:
Don / Capital Federal
Client:
Fibertel
Title:
Photogenic
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12400T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12401T
Award:
2012 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
BAFICI (Buenos Aires International Independent Film Festival)
Title:
Cazadores (Hunters)
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12402T
Award:
2012 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Campofrio
Title:
A New Female Model
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12403T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Sydney / Los Angeles
Client:
Bundaberg Rum
Title:
Clear Character
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12404T
Award:
2012 Advertising Merit Award
Agency:
StrawberryFrog / Los Angeles
Client:
Jim Beam
Title:
Parallels
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12405T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Hussars
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12406T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12407T
Award:
2012 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12408T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12409T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy New Delhi / New Delhi
Client:
Royal Enfield
Title:
Handmade in Chennai
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12410T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Dossier
Title:
The Counter Demoralization
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12411T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Ole
Title:
Towel
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12412T
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Blueprint
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12149A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12150A
Award:
2012 Advertising Merit Award
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12151A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
Award:
2012 Advertising Merit Award
Agency:
Campbell Ewald Advertising / Warren
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Annual ID:
12280T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Annual ID:
12281T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Annual ID:
12282T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Action Against Hunger (Spain)
Title:
The Share Experiment
Category:
Public Service / Television - Single
Annual ID:
12283T